Insights For Your Business
An Elevated Holiday Shopping Customer Experience
Holidays are approaching, and shoppers are ready to make purchases. You need to be on your A-Game and be prepared to give your customers a great shopping experience, whether that’s online or in a brick and mortar retail store. It’s not all about holiday deals, for…
Client Dashboards: Understanding Your Data
If you don’t know your data, you may not be making good business decisions. You may have access to your data, but do you understand what it means? Andrew Ansley from Raven.com states, “The key to effective marketing is to have a solid handle on the data. If you’re not…
Customer Experience – Capturing the Sale
Customer service is something you have worked hard to develop in your business. You have become an expert at responding to customer’s needs in a timely and appropriate manner. You have hired and trained the people who interact with your customers, and they do a great…
Engage Your Audience with Quality Content
Content creators are different from content consumers, and the success of your marketing strategy depends on the content you create. According to Forbes, “Creating new, frequent and insightful content is a healthy and necessary practice of business in any industry….
5 Tips to Create Brand Loyalty
When you think of the word “brand,” you may think that means just your logo and your tagline. But logos and taglines don’t create loyal customers. If you want to build brand loyalty with your customers, your brand needs to be reflected in every interaction you have….
Marketing to the Generations
Understanding generational characteristics is essential in connecting with your market. When we approach potential customers with the mindset and intention of beginning a new relationship, trust and loyalty will follow. By studying generational behaviors, we can…
The Power of a Great Headline: Using the Curiosity Gap to Sell
One of the most important elements of digital marketing is writing a great headline or email subject line. It makes your audience want to open the email or click to read more. It prompts them to take the next step toward making a purchase. It’s an essential component…
Storytelling in Marketing
The power of a story – it can be easy to forget because it seems so simple. But the next time you’re listening to someone speak, watch how the audience reacts when the speaker tells a story. They look up and lean in, and that’s exactly what your audience will do when…
Utilizing Customer Data for Better ROI
Digital marketing has revolutionized how retailers connect with their audiences. Now data on customers can be collected and stored in ways that we could never do on paper. Even though the method of connecting has changed and evolved, the importance of keeping the…
5 Advantages to Hiring a Content Writer
If content is king, why should you trust it to a content writer? Using someone else to write content for your company can seem counterintuitive. After all, you have some level of knowledge about writing, and you know your business better than anyone. But there can be…
3 Tips for a Stronger, More Effective Customer Experience
From online research to in-person visits, today’s customer journey is more complex than ever before. With so many new technological advancements, businesses have an even greater number of opportunities to create and maintain relationships with consumers. While…
On Target: Identify Your Best Audience For Success
When meeting a new client or potential client, we ask one very important question: who is your target audience? The most common answer is “everyone.” Sometimes we encounter clients who think they know their target audience, but once we uncover their sales and business…
Boomers are Booming on Social Media
In the past, social media didn’t seem that important for reaching the Baby Boom generation, and your business probably focused your online efforts on younger generations – Gen X and Millennials – and used more traditional marketing tools like television to reach…