Building In-Person Connections With Digital Strategy

When it comes to marketing your business, brand awareness is only a small fraction of the process. Once you have customers in reach, strategies such as email marketing can help you build trust with your audience so that they can rely on you for expertise,...

Articles On Creating A Great Customer Experience

3 Tips for a Stronger, More Effective Customer Experience

3 Tips for a Stronger, More Effective Customer Experience

From online research to in-person visits, today’s customer journey is more complex than ever before. With so many new technological advancements, businesses have an even greater number of opportunities to create and maintain relationships with consumers. While...

read more
Let’s Talk About Backorders … With Your Customers

Let’s Talk About Backorders … With Your Customers

In the premium appliance industry, we probably would all agree that “backorder” should be added to the list of overused business words from 2020 – along with, say, “WFH,” “pivot,” and “unprecedented.” In the past, your process probably involved a member of your sales...

read more
Making the Most of Live Chat

Making the Most of Live Chat

Those chat icons on the side of websites have become pretty common. They pop up on some of the websites you visit asking if you need additional help. But do they really help improve your customer service or do people find them annoying?  The truth is that live...

read more
Begin With The End In Mind

Begin With The End In Mind

The sale is complete. Delivery and installation are done, and you called to follow-up, making sure the customer was satisfied with their new appliances. So that's it, right? Until they need their next kitchen appliance ... at least that's what you hope.  But you...

read more
Customer Experience: Preparing Your Future

Customer Experience: Preparing Your Future

Businesses that focus on customer experience (CX) find unique ways to meet the needs of their customers. Customer experience goes beyond customer service and encompasses the whole journey for the customer. Now it’s time to take action. Once you understand your...

read more
3 Tips for a Stronger, More Effective Customer Experience

3 Tips for a Stronger, More Effective Customer Experience

From online research to in-person visits, today’s customer journey is more complex than ever before. With so many new technological advancements, businesses have an even greater number of opportunities to create and maintain relationships with consumers. While...

read more
Let’s Talk About Backorders … With Your Customers

Let’s Talk About Backorders … With Your Customers

In the premium appliance industry, we probably would all agree that “backorder” should be added to the list of overused business words from 2020 – along with, say, “WFH,” “pivot,” and “unprecedented.” In the past, your process probably involved a member of your sales...

read more
Making the Most of Live Chat

Making the Most of Live Chat

Those chat icons on the side of websites have become pretty common. They pop up on some of the websites you visit asking if you need additional help. But do they really help improve your customer service or do people find them annoying?  The truth is that live...

read more
Begin With The End In Mind

Begin With The End In Mind

The sale is complete. Delivery and installation are done, and you called to follow-up, making sure the customer was satisfied with their new appliances. So that's it, right? Until they need their next kitchen appliance ... at least that's what you hope.  But you...

read more
Customer Experience: Preparing Your Future

Customer Experience: Preparing Your Future

Businesses that focus on customer experience (CX) find unique ways to meet the needs of their customers. Customer experience goes beyond customer service and encompasses the whole journey for the customer. Now it’s time to take action. Once you understand your...

read more