5 Tips to Hone Your Online Holiday Marketing Strategy

It’s no secret that the holiday season brings peak sales to businesses spanning many markets, but is your company really getting the most profit possible during this time of the year? With major lifestyle shifts and the overwhelming popularity of online shopping and...

Articles On Business Strategies That Work

Plan Ahead: 3 Marketing Strategies For Future Profits

Plan Ahead: 3 Marketing Strategies For Future Profits

Unless you are tied up in managing your ongoing backorder list with customers, it's time to stop for a moment and think about your next best steps as an appliance dealer. And if you are managing your ongoing backorder list, stop and delegate it to someone else or just...

read more
Grow Your High-End Business With Email Marketing

Grow Your High-End Business With Email Marketing

At Riley & You, we continue to tout the importance of a consistent email marketing strategy to our premium and luxury appliance clients, and with good reason. In today’s landscape, any marketing strategy needs to include content marketing to be...

read more
On Target: Identify Your Best Audience For Success

On Target: Identify Your Best Audience For Success

When meeting a new client or potential client, we ask one very important question: who is your target audience? The most common answer is “everyone.” Sometimes we encounter clients who think they know their target audience, but once we uncover their sales and business...

read more
Appliance Gallery: A Case Study

Appliance Gallery: A Case Study

Appliance Gallery in Dayton, OH, served luxury homeowners and builders in the area for over 30 years. Like many local, independent dealers, they served two primary audiences: custom home builders and high-end homeowners. However, their presence was mostly...

read more
Aligning Marketing Strategies with Business Goals

Aligning Marketing Strategies with Business Goals

You have goals for your business related to income, sales, and revenue. You also have goals for your marketing in terms of clicks, likes, and traffic to your store or on your website. But the real question is: Are your marketing strategies working in tandem with your...

read more
When Features-Focused Marketing Isn’t Enough

When Features-Focused Marketing Isn’t Enough

When studying the differences between mass retail marketing and premium and luxury marketing, purchase patterns show that each market has different expectations. There’s a major mindset difference in the purchasing audience, and it can be summed up in one simple...

read more
Plan Ahead: 3 Marketing Strategies For Future Profits

Plan Ahead: 3 Marketing Strategies For Future Profits

Unless you are tied up in managing your ongoing backorder list with customers, it's time to stop for a moment and think about your next best steps as an appliance dealer. And if you are managing your ongoing backorder list, stop and delegate it to someone else or just...

read more
Grow Your High-End Business With Email Marketing

Grow Your High-End Business With Email Marketing

At Riley & You, we continue to tout the importance of a consistent email marketing strategy to our premium and luxury appliance clients, and with good reason. In today’s landscape, any marketing strategy needs to include content marketing to be...

read more
On Target: Identify Your Best Audience For Success

On Target: Identify Your Best Audience For Success

When meeting a new client or potential client, we ask one very important question: who is your target audience? The most common answer is “everyone.” Sometimes we encounter clients who think they know their target audience, but once we uncover their sales and business...

read more
Appliance Gallery: A Case Study

Appliance Gallery: A Case Study

Appliance Gallery in Dayton, OH, served luxury homeowners and builders in the area for over 30 years. Like many local, independent dealers, they served two primary audiences: custom home builders and high-end homeowners. However, their presence was mostly...

read more
Aligning Marketing Strategies with Business Goals

Aligning Marketing Strategies with Business Goals

You have goals for your business related to income, sales, and revenue. You also have goals for your marketing in terms of clicks, likes, and traffic to your store or on your website. But the real question is: Are your marketing strategies working in tandem with your...

read more
When Features-Focused Marketing Isn’t Enough

When Features-Focused Marketing Isn’t Enough

When studying the differences between mass retail marketing and premium and luxury marketing, purchase patterns show that each market has different expectations. There’s a major mindset difference in the purchasing audience, and it can be summed up in one simple...

read more