What Is Your Real Gross Margin Number?

Did you notice any trends with your gross margin when working through your numbers from 2021? We work closely with independent appliance dealers in multiple markets across the U.S., and we have started to see a trend ourselves that uncovers a bigger conversation about...

Articles On Business Strategies That Work

The Art of Connecting with Builders and Designers

The Art of Connecting with Builders and Designers

Every dealer puts a different emphasis on their trade business. For some, builders and designers only make up a small percentage of their sales, but for others, trade professionals are a primary source of business. In our experience, the healthiest dealers are the...

read more
The Power of Giving: 4 Ideas for Supporting Your Community

The Power of Giving: 4 Ideas for Supporting Your Community

For small businesses, there are so many great reasons to give back to the community. Giving back positions your company as one that cares about its community, it gives your employees a greater sense of purpose, but most importantly, it just feels good. In fact,...

read more
5 Tips to Hone Your Online Holiday Marketing Strategy

5 Tips to Hone Your Online Holiday Marketing Strategy

It’s no secret that the holiday season brings peak sales to businesses spanning many markets, but is your company really getting the most profit possible during this time of the year? With major lifestyle shifts and the overwhelming popularity of online shopping and...

read more
Plan Ahead: 3 Marketing Strategies For Future Profits

Plan Ahead: 3 Marketing Strategies For Future Profits

Unless you are tied up in managing your ongoing backorder list with customers, it's time to stop for a moment and think about your next best steps as an appliance dealer. And if you are managing your ongoing backorder list, stop and delegate it to someone else or just...

read more
Grow Your High-End Business With Email Marketing

Grow Your High-End Business With Email Marketing

At Riley & You, we continue to tout the importance of a consistent email marketing strategy to our premium and luxury appliance clients, and with good reason. In today’s landscape, any marketing strategy needs to include content marketing to be...

read more
On Target: Identify Your Best Audience For Success

On Target: Identify Your Best Audience For Success

When meeting a new client or potential client, we ask one very important question: who is your target audience? The most common answer is “everyone.” Sometimes we encounter clients who think they know their target audience, but once we uncover their sales and business...

read more
The Art of Connecting with Builders and Designers

The Art of Connecting with Builders and Designers

Every dealer puts a different emphasis on their trade business. For some, builders and designers only make up a small percentage of their sales, but for others, trade professionals are a primary source of business. In our experience, the healthiest dealers are the...

read more
The Power of Giving: 4 Ideas for Supporting Your Community

The Power of Giving: 4 Ideas for Supporting Your Community

For small businesses, there are so many great reasons to give back to the community. Giving back positions your company as one that cares about its community, it gives your employees a greater sense of purpose, but most importantly, it just feels good. In fact,...

read more
5 Tips to Hone Your Online Holiday Marketing Strategy

5 Tips to Hone Your Online Holiday Marketing Strategy

It’s no secret that the holiday season brings peak sales to businesses spanning many markets, but is your company really getting the most profit possible during this time of the year? With major lifestyle shifts and the overwhelming popularity of online shopping and...

read more
Plan Ahead: 3 Marketing Strategies For Future Profits

Plan Ahead: 3 Marketing Strategies For Future Profits

Unless you are tied up in managing your ongoing backorder list with customers, it's time to stop for a moment and think about your next best steps as an appliance dealer. And if you are managing your ongoing backorder list, stop and delegate it to someone else or just...

read more
Grow Your High-End Business With Email Marketing

Grow Your High-End Business With Email Marketing

At Riley & You, we continue to tout the importance of a consistent email marketing strategy to our premium and luxury appliance clients, and with good reason. In today’s landscape, any marketing strategy needs to include content marketing to be...

read more
On Target: Identify Your Best Audience For Success

On Target: Identify Your Best Audience For Success

When meeting a new client or potential client, we ask one very important question: who is your target audience? The most common answer is “everyone.” Sometimes we encounter clients who think they know their target audience, but once we uncover their sales and business...

read more