Appliance Gallery: A Case Study

Appliance Gallery in Dayton, OH, served luxury homeowners and builders in the area for over 30 years. Like many local, independent dealers, they served two primary audiences: custom home builders and high-end homeowners. However, their presence was mostly...

Articles On Business Strategies That Work

Aligning Marketing Strategies with Business Goals

Aligning Marketing Strategies with Business Goals

You have goals for your business related to income, sales, and revenue. You also have goals for your marketing in terms of clicks, likes, and traffic to your store or on your website. But the real question is: Are your marketing strategies working in tandem with your...

read more
When Features-Focused Marketing Isn’t Enough

When Features-Focused Marketing Isn’t Enough

When studying the differences between mass retail marketing and premium and luxury marketing, purchase patterns show that each market has different expectations. There’s a major mindset difference in the purchasing audience, and it can be summed up in one simple...

read more
How to Plan for a Different Season of Growth

How to Plan for a Different Season of Growth

Maybe it’s been business as usual despite closed showrooms. Maybe sales have remained steady, or even picked up as storefronts are slowly opening again. There’s been a wave of pent-up demand and customers ready to spend money again. But this surge of business is...

read more
Progressive Communication in Crisis

Progressive Communication in Crisis

Did you get a bit rattled over the last few weeks? It's okay, you can be honest and say yes. I don't know anyone who was completely prepared for the dramatic challenges we suddenly faced or the speed at which information was changing.  From a business perspective,...

read more
5 Ways to Keep Calm & Thrive in Uncertain Times

5 Ways to Keep Calm & Thrive in Uncertain Times

Everything seems uncertain right now during COVID-19, and you're not alone if fear has occasionally crept in. You may be worried about what will happen to your business. You might feel like you need to pull back or even completely stop your marketing. But if you...

read more
Aligning Marketing Strategies with Business Goals

Aligning Marketing Strategies with Business Goals

You have goals for your business related to income, sales, and revenue. You also have goals for your marketing in terms of clicks, likes, and traffic to your store or on your website. But the real question is: Are your marketing strategies working in tandem with your...

read more
When Features-Focused Marketing Isn’t Enough

When Features-Focused Marketing Isn’t Enough

When studying the differences between mass retail marketing and premium and luxury marketing, purchase patterns show that each market has different expectations. There’s a major mindset difference in the purchasing audience, and it can be summed up in one simple...

read more
How to Plan for a Different Season of Growth

How to Plan for a Different Season of Growth

Maybe it’s been business as usual despite closed showrooms. Maybe sales have remained steady, or even picked up as storefronts are slowly opening again. There’s been a wave of pent-up demand and customers ready to spend money again. But this surge of business is...

read more
Progressive Communication in Crisis

Progressive Communication in Crisis

Did you get a bit rattled over the last few weeks? It's okay, you can be honest and say yes. I don't know anyone who was completely prepared for the dramatic challenges we suddenly faced or the speed at which information was changing.  From a business perspective,...

read more
5 Ways to Keep Calm & Thrive in Uncertain Times

5 Ways to Keep Calm & Thrive in Uncertain Times

Everything seems uncertain right now during COVID-19, and you're not alone if fear has occasionally crept in. You may be worried about what will happen to your business. You might feel like you need to pull back or even completely stop your marketing. But if you...

read more