How to Attract the Affluent Buyer

While the affluent buyer is a smaller subsection of the overall consumer audience, it is one that packs a big financial punch. And as a luxury and premium appliance dealer, it's an audience you need to understand. From how this audience has changed to how to adjust...

Articles On Business Strategies That Work

Adjusting Your Sales Funnel for an Affluent Audience

Adjusting Your Sales Funnel for an Affluent Audience

When it comes to sales, there is no one-size-fits-all approach. The same is true when it comes to the luxury consumer. A more expensive purchase, even for the wealthiest among us, merits more time and consideration. And sometimes, the higher the price tag, the longer...

read more
Your Marketing Strategy: A Mid-Year Check-In

Your Marketing Strategy: A Mid-Year Check-In

With two quarters of data and experience behind you, the middle of the year presents an ideal opportunity to take stock of how your marketing strategy has been performing. While we all hope to craft that perfect strategy that drives growth and sales for years to come,...

read more
What Is Your Real Gross Margin Number?

What Is Your Real Gross Margin Number?

Did you notice any trends with your gross margin when working through your numbers from 2021? We work closely with independent appliance dealers in multiple markets across the U.S., and we have started to see a trend ourselves that uncovers a bigger conversation about...

read more
The Art of Connecting with Builders and Designers

The Art of Connecting with Builders and Designers

Every dealer puts a different emphasis on their trade business. For some, builders and designers only make up a small percentage of their sales, but for others, trade professionals are a primary source of business. In our experience, the healthiest dealers are the...

read more
The Power of Giving: 4 Ideas for Supporting Your Community

The Power of Giving: 4 Ideas for Supporting Your Community

For small businesses, there are so many great reasons to give back to the community. Giving back positions your company as one that cares about its community, it gives your employees a greater sense of purpose, but most importantly, it just feels good. In fact,...

read more
5 Tips to Hone Your Online Holiday Marketing Strategy

5 Tips to Hone Your Online Holiday Marketing Strategy

It’s no secret that the holiday season brings peak sales to businesses spanning many markets, but is your company really getting the most profit possible during this time of the year? With major lifestyle shifts and the overwhelming popularity of online shopping and...

read more
Adjusting Your Sales Funnel for an Affluent Audience

Adjusting Your Sales Funnel for an Affluent Audience

When it comes to sales, there is no one-size-fits-all approach. The same is true when it comes to the luxury consumer. A more expensive purchase, even for the wealthiest among us, merits more time and consideration. And sometimes, the higher the price tag, the longer...

read more
Your Marketing Strategy: A Mid-Year Check-In

Your Marketing Strategy: A Mid-Year Check-In

With two quarters of data and experience behind you, the middle of the year presents an ideal opportunity to take stock of how your marketing strategy has been performing. While we all hope to craft that perfect strategy that drives growth and sales for years to come,...

read more
What Is Your Real Gross Margin Number?

What Is Your Real Gross Margin Number?

Did you notice any trends with your gross margin when working through your numbers from 2021? We work closely with independent appliance dealers in multiple markets across the U.S., and we have started to see a trend ourselves that uncovers a bigger conversation about...

read more
The Art of Connecting with Builders and Designers

The Art of Connecting with Builders and Designers

Every dealer puts a different emphasis on their trade business. For some, builders and designers only make up a small percentage of their sales, but for others, trade professionals are a primary source of business. In our experience, the healthiest dealers are the...

read more
The Power of Giving: 4 Ideas for Supporting Your Community

The Power of Giving: 4 Ideas for Supporting Your Community

For small businesses, there are so many great reasons to give back to the community. Giving back positions your company as one that cares about its community, it gives your employees a greater sense of purpose, but most importantly, it just feels good. In fact,...

read more
5 Tips to Hone Your Online Holiday Marketing Strategy

5 Tips to Hone Your Online Holiday Marketing Strategy

It’s no secret that the holiday season brings peak sales to businesses spanning many markets, but is your company really getting the most profit possible during this time of the year? With major lifestyle shifts and the overwhelming popularity of online shopping and...

read more