When studying the differences between mass retail marketing and premium and luxury marketing, purchase patterns show that each market has different expectations. There’s a major mindset difference in the purchasing audience, and it can be summed up in one simple...
Articles On Business Strategies That Work
Omni-channel Marketing: Aligning Your Message Across Channels
Your business is probably used to multichannel marketing because you have a variety of marketing tools: a website, a blog, social media, direct mail, maybe even radio or tv spots. And you have become really good at using these platforms to engage your audience and...
How to Plan for a Different Season of Growth
Maybe it’s been business as usual despite closed showrooms. Maybe sales have remained steady, or even picked up as storefronts are slowly opening again. There’s been a wave of pent-up demand and customers ready to spend money again. But this surge of business is...
Progressive Communication in Crisis
Did you get a bit rattled over the last few weeks? It's okay, you can be honest and say yes. I don't know anyone who was completely prepared for the dramatic challenges we suddenly faced or the speed at which information was changing. From a business perspective,...
5 Ways to Keep Calm & Thrive in Uncertain Times
Everything seems uncertain right now during COVID-19, and you're not alone if fear has occasionally crept in. You may be worried about what will happen to your business. You might feel like you need to pull back or even completely stop your marketing. But if you...
Luxury’s Hot Sales Window
The Memorial Day sales window is a popular time for consumers, especially when they're seeking out deals on appliances. But is that the hot window for the premium and luxury dealer? Appliance manufacturers and independent dealers tend to hold their collective sales...
When Features-Focused Marketing Isn’t Enough
When studying the differences between mass retail marketing and premium and luxury marketing, purchase patterns show that each market has different expectations. There’s a major mindset difference in the purchasing audience, and it can be summed up in one simple...
Omni-channel Marketing: Aligning Your Message Across Channels
Your business is probably used to multichannel marketing because you have a variety of marketing tools: a website, a blog, social media, direct mail, maybe even radio or tv spots. And you have become really good at using these platforms to engage your audience and...
How to Plan for a Different Season of Growth
Maybe it’s been business as usual despite closed showrooms. Maybe sales have remained steady, or even picked up as storefronts are slowly opening again. There’s been a wave of pent-up demand and customers ready to spend money again. But this surge of business is...
Progressive Communication in Crisis
Did you get a bit rattled over the last few weeks? It's okay, you can be honest and say yes. I don't know anyone who was completely prepared for the dramatic challenges we suddenly faced or the speed at which information was changing. From a business perspective,...
5 Ways to Keep Calm & Thrive in Uncertain Times
Everything seems uncertain right now during COVID-19, and you're not alone if fear has occasionally crept in. You may be worried about what will happen to your business. You might feel like you need to pull back or even completely stop your marketing. But if you...
Luxury’s Hot Sales Window
The Memorial Day sales window is a popular time for consumers, especially when they're seeking out deals on appliances. But is that the hot window for the premium and luxury dealer? Appliance manufacturers and independent dealers tend to hold their collective sales...