At a time when consumers have more options than ever before, the need for strong branding is more than essential. While your business may have a striking logo, a true branding strategy goes beyond visual elements. It involves careful planning that positions your...
Brand authority is one of those marketing goals that every small business owner strives for whether they are aware of it or not. Though the definition varies, the basic concept is this: when consumers think of your business as more reputable and trustworthy than your...
When your customers get to know your brand, they begin to develop a certain set of expectations. Whether they visit you in-store, read one of your e-mail newsletters, or interact with your business on social media, it’s critical that their customer experience is in...
During the last 11 months of the global COVD-19 pandemic, businesses have had to adjust strategies, marketing, budgets, and more. As the situation evolved, every business scrambled to adapt their day-to-day operations to the fluctuating circumstances....
Whether you are just starting to create your brand or have a well-established brand identity, every company can benefit from a brand guide. At Riley & You, we help businesses develop strong brand identities with accompanying guidelines for brand consistency....
Pantone recently named their color of the year for 2020: Classic Blue. It was a surprising choice to usher in the new decade as we've all been used to seeing vibrant, exciting, trendy colors from Pantone to signify each year. Pantone describes Classic Blue as “a...
At a time when consumers have more options than ever before, the need for strong branding is more than essential. While your business may have a striking logo, a true branding strategy goes beyond visual elements. It involves careful planning that positions your...
Brand authority is one of those marketing goals that every small business owner strives for whether they are aware of it or not. Though the definition varies, the basic concept is this: when consumers think of your business as more reputable and trustworthy than your...
When your customers get to know your brand, they begin to develop a certain set of expectations. Whether they visit you in-store, read one of your e-mail newsletters, or interact with your business on social media, it’s critical that their customer experience is in...
During the last 11 months of the global COVD-19 pandemic, businesses have had to adjust strategies, marketing, budgets, and more. As the situation evolved, every business scrambled to adapt their day-to-day operations to the fluctuating circumstances....
Whether you are just starting to create your brand or have a well-established brand identity, every company can benefit from a brand guide. At Riley & You, we help businesses develop strong brand identities with accompanying guidelines for brand consistency....
Pantone recently named their color of the year for 2020: Classic Blue. It was a surprising choice to usher in the new decade as we've all been used to seeing vibrant, exciting, trendy colors from Pantone to signify each year. Pantone describes Classic Blue as “a...