The Importance of Brand Guides

Whether you are just starting to create your brand or have a well-established brand identity, every company can benefit from a brand guide. At Riley & You, we help businesses develop strong brand identities with accompanying guidelines for brand consistency....

Articles On Managing Your Brand

What Classic Blue Means for 2020

What Classic Blue Means for 2020

Pantone recently named their color of the year for 2020: Classic Blue. It was a surprising choice to usher in the new decade as we've all been used to seeing vibrant, exciting, trendy colors from Pantone to signify each year. Pantone describes Classic Blue as “a...

read more
The Merry & Mindful Business Owner

The Merry & Mindful Business Owner

As we all clean up and close out for the year, I have a few things on my mind. I want you to consider these three points because they can become benchmarks of where our heads and hearts are as leaders in business. Show Gratitude What did you do this year to express...

read more
The Overlooked Power of Brand Identity

The Overlooked Power of Brand Identity

Does your brand really have an identity? Consider this: does it reflect where you came from, your uniqueness and a modern or timeless style? Brand Identity is a phrase that some use flippantly, but its capability to make even the smallest company powerful is...

read more
5 Tips to Create Brand Loyalty

5 Tips to Create Brand Loyalty

When you think of the word “brand,” you may think that means just your logo and your tagline. But logos and taglines don’t create loyal customers. If you want to build brand loyalty with your customers, your brand needs to be reflected in every interaction you have....

read more
2018: Half a Year, Twice as Fun

2018: Half a Year, Twice as Fun

At Riley & You, we are having a blast in 2018. The year is only halfway done, but we are having twice as much fun. We’ve had great results with great clients, and the second half is only going to get better. Here are some of the great projects we have worked on so...

read more
Brand Positioning in 4 Points

Brand Positioning in 4 Points

When you start a new company, there are many moving parts to consider. But one that can’t be overlooked is how you will brand your company. You know that this is important, but do you have the skills and the team who can make it happen? You probably have an idea for a...

read more
What Classic Blue Means for 2020

What Classic Blue Means for 2020

Pantone recently named their color of the year for 2020: Classic Blue. It was a surprising choice to usher in the new decade as we've all been used to seeing vibrant, exciting, trendy colors from Pantone to signify each year. Pantone describes Classic Blue as “a...

read more
The Merry & Mindful Business Owner

The Merry & Mindful Business Owner

As we all clean up and close out for the year, I have a few things on my mind. I want you to consider these three points because they can become benchmarks of where our heads and hearts are as leaders in business. Show Gratitude What did you do this year to express...

read more
The Overlooked Power of Brand Identity

The Overlooked Power of Brand Identity

Does your brand really have an identity? Consider this: does it reflect where you came from, your uniqueness and a modern or timeless style? Brand Identity is a phrase that some use flippantly, but its capability to make even the smallest company powerful is...

read more
5 Tips to Create Brand Loyalty

5 Tips to Create Brand Loyalty

When you think of the word “brand,” you may think that means just your logo and your tagline. But logos and taglines don’t create loyal customers. If you want to build brand loyalty with your customers, your brand needs to be reflected in every interaction you have....

read more
2018: Half a Year, Twice as Fun

2018: Half a Year, Twice as Fun

At Riley & You, we are having a blast in 2018. The year is only halfway done, but we are having twice as much fun. We’ve had great results with great clients, and the second half is only going to get better. Here are some of the great projects we have worked on so...

read more
Brand Positioning in 4 Points

Brand Positioning in 4 Points

When you start a new company, there are many moving parts to consider. But one that can’t be overlooked is how you will brand your company. You know that this is important, but do you have the skills and the team who can make it happen? You probably have an idea for a...

read more