Why Strong Branding Is Essential In Today’s Market

At a time when consumers have more options than ever before, the need for strong branding is more than essential. While your business may have a striking logo, a true branding strategy goes beyond visual elements. It involves careful planning that positions your...

Articles On Managing Your Brand

The Path to Brand Authority: 3 Essential Strategies

The Path to Brand Authority: 3 Essential Strategies

Brand authority is one of those marketing goals that every small business owner strives for whether they are aware of it or not. Though the definition varies, the basic concept is this: when consumers think of your business as more reputable and trustworthy than your...

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3 Keys to the Rebranding Process

3 Keys to the Rebranding Process

A strong brand speaks volumes. From time to time, it’s important to look at your company’s brand, marketing, and mission to make sure they all align with your current goals. Your brand should be a reflection of who you are, who you aim to be, and who your potential...

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The Importance of Brand Guides

The Importance of Brand Guides

Whether you are just starting to create your brand or have a well-established brand identity, every company can benefit from a brand guide. At Riley & You, we help businesses develop strong brand identities with accompanying guidelines for brand consistency....

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What Classic Blue Means for 2020

What Classic Blue Means for 2020

Pantone recently named their color of the year for 2020: Classic Blue. It was a surprising choice to usher in the new decade as we've all been used to seeing vibrant, exciting, trendy colors from Pantone to signify each year. Pantone describes Classic Blue as “a...

read more
The Path to Brand Authority: 3 Essential Strategies

The Path to Brand Authority: 3 Essential Strategies

Brand authority is one of those marketing goals that every small business owner strives for whether they are aware of it or not. Though the definition varies, the basic concept is this: when consumers think of your business as more reputable and trustworthy than your...

read more
3 Keys to the Rebranding Process

3 Keys to the Rebranding Process

A strong brand speaks volumes. From time to time, it’s important to look at your company’s brand, marketing, and mission to make sure they all align with your current goals. Your brand should be a reflection of who you are, who you aim to be, and who your potential...

read more
The Importance of Brand Guides

The Importance of Brand Guides

Whether you are just starting to create your brand or have a well-established brand identity, every company can benefit from a brand guide. At Riley & You, we help businesses develop strong brand identities with accompanying guidelines for brand consistency....

read more
What Classic Blue Means for 2020

What Classic Blue Means for 2020

Pantone recently named their color of the year for 2020: Classic Blue. It was a surprising choice to usher in the new decade as we've all been used to seeing vibrant, exciting, trendy colors from Pantone to signify each year. Pantone describes Classic Blue as “a...

read more