A sales funnel reflects the journey that consumers take towards making a purchase and ultimately becoming repeat consumers. And a strategically designed sales funnel can bring significant growth and revenue to your business. In a recent blog post, we kicked off our...
The sales funnel represents the path your customers take from the beginning of their shopping experience all the way to the sale. In the age of e-mail, social media, and online advertising, digital plays an essential role in modern marketing strategies. In this...
It's no secret to many small business owners and marketers that Google has been pushing Google Analytics 4 (GA4), a new property for gathering data. While many have opted to stick with the older Universal Analytics (UA) property for gathering web data, Google...
You may have a strong social media strategy now, but if you’re not refreshing your approach based on platform updates, your metrics could suffer. At Riley & You we believe that keeping up on social media trends and updates is an essential component of digital...
So you’ve decided to branch out into social media advertising. First of all, congratulations! With roughly 2.9 billion active users on Facebook and 1.4 billion active users on Instagram according to Statista, it’s no wonder why so many marketers and businesses...
Social media has become an essential component of any digital marketing strategy. With nearly three billion active users on Facebook and close to one billion on Instagram, social media platforms provide a tremendous opportunity to generate brand...
A sales funnel reflects the journey that consumers take towards making a purchase and ultimately becoming repeat consumers. And a strategically designed sales funnel can bring significant growth and revenue to your business. In a recent blog post, we kicked off our...
The sales funnel represents the path your customers take from the beginning of their shopping experience all the way to the sale. In the age of e-mail, social media, and online advertising, digital plays an essential role in modern marketing strategies. In this...
It's no secret to many small business owners and marketers that Google has been pushing Google Analytics 4 (GA4), a new property for gathering data. While many have opted to stick with the older Universal Analytics (UA) property for gathering web data, Google...
You may have a strong social media strategy now, but if you’re not refreshing your approach based on platform updates, your metrics could suffer. At Riley & You we believe that keeping up on social media trends and updates is an essential component of digital...
So you’ve decided to branch out into social media advertising. First of all, congratulations! With roughly 2.9 billion active users on Facebook and 1.4 billion active users on Instagram according to Statista, it’s no wonder why so many marketers and businesses...
Social media has become an essential component of any digital marketing strategy. With nearly three billion active users on Facebook and close to one billion on Instagram, social media platforms provide a tremendous opportunity to generate brand...