Pandemic Impact: Boomers are Booming on Social Media

This year, more than ever, you understand the importance of your online presence. In the past, social media didn’t seem that important for reaching the Baby Boom generation, and your business probably focused your online efforts on younger generations - Gen X and...

Articles On Doing Digital Right

Social Media: A New Avenue for Customer Communication

Social Media: A New Avenue for Customer Communication

Your business is using social media to help customers find and learn about your business. But have you considered that social media might be a new way for you to connect with individual customers as well? Social media today is a valuable tool for two-way...

read more
How COVID-19 Is Impacting Home Design

How COVID-19 Is Impacting Home Design

Editor's Note: We recently wrote this article for a premium appliance dealer to share with their audience of high-end homeowners and trade professionals. It's a great example of how we use timely, relevant content to position our clients as experts with their...

read more
Google My Business: Connecting Customers to Your Business

Google My Business: Connecting Customers to Your Business

Your customers are shopping online. No matter what business you are in, no matter your target market - they are looking for your products and your business online. But the question is: will they be able to find you? Google My Business (GMB) is a free, easy-to-use tool...

read more
Why Content Marketing Matters

Why Content Marketing Matters

You might think that producing great content is not a crucial marketing element for businesses that focus on high-end buyers. After all, doesn't the product speak for itself? But content marketing is about more than having a great blog. It refers to all the text,...

read more
Social Commerce

Social Commerce

With the new year upon us, we’re spending time reflecting on all of the technological advances of the past decade and how that has impacted the business world. Perhaps one of the biggest impacts has been the rise and growth of social media. According to Statista,...

read more
Social Media: A New Avenue for Customer Communication

Social Media: A New Avenue for Customer Communication

Your business is using social media to help customers find and learn about your business. But have you considered that social media might be a new way for you to connect with individual customers as well? Social media today is a valuable tool for two-way...

read more
How COVID-19 Is Impacting Home Design

How COVID-19 Is Impacting Home Design

Editor's Note: We recently wrote this article for a premium appliance dealer to share with their audience of high-end homeowners and trade professionals. It's a great example of how we use timely, relevant content to position our clients as experts with their...

read more
Google My Business: Connecting Customers to Your Business

Google My Business: Connecting Customers to Your Business

Your customers are shopping online. No matter what business you are in, no matter your target market - they are looking for your products and your business online. But the question is: will they be able to find you? Google My Business (GMB) is a free, easy-to-use tool...

read more
Why Content Marketing Matters

Why Content Marketing Matters

You might think that producing great content is not a crucial marketing element for businesses that focus on high-end buyers. After all, doesn't the product speak for itself? But content marketing is about more than having a great blog. It refers to all the text,...

read more
Social Commerce

Social Commerce

With the new year upon us, we’re spending time reflecting on all of the technological advances of the past decade and how that has impacted the business world. Perhaps one of the biggest impacts has been the rise and growth of social media. According to Statista,...

read more