Bottom-of-Funnel Digital Marketing Strategies to Secure the Sale

Just like the top and middle of your sales funnel, the bottom requires strategy and finesse. Unlike your top-of-funnel brand awareness strategies, the mid-funnel stages rely on the success of your strategy in the stage above. For your bottom-funnel strategies to...

Articles On Doing Digital Right

Build Interest with Mid-Funnel Digital Marketing Strategies

Build Interest with Mid-Funnel Digital Marketing Strategies

A sales funnel reflects the journey that consumers take towards making a purchase and ultimately becoming repeat consumers. And a strategically designed sales funnel can bring significant growth and revenue to your business. In a recent blog post, we kicked off our...

read more
Top-Of-Funnel Digital Marketing Strategies That Work

Top-Of-Funnel Digital Marketing Strategies That Work

The sales funnel represents the path your customers take from the beginning of their shopping experience all the way to the sale. In the age of e-mail, social media, and online advertising, digital plays an essential role in modern marketing strategies. In this...

read more
What Does Google Analytics 4 Mean For Your Business?

What Does Google Analytics 4 Mean For Your Business?

It's no secret to many small business owners and marketers that Google has been pushing Google Analytics 4 (GA4), a new property for gathering data. While many have opted to stick with the older Universal Analytics (UA) property for gathering web data, Google...

read more
How Apple’s iOS Updates Are Affecting Online Advertising

How Apple’s iOS Updates Are Affecting Online Advertising

As digital marketing experts, we are all too familiar with the idea that the systems and tools we rely on can change at any moment. If you’re familiar with online advertising, you’ve probably been hearing these three letters a lot lately… iOS. In 2021, Apple’s...

read more
The 2022 Social Media Updates You Need To Know

The 2022 Social Media Updates You Need To Know

You may have a strong social media strategy now, but if you’re not refreshing your approach based on platform updates, your metrics could suffer. At Riley & You we believe that keeping up on social media trends and updates is an essential component of digital...

read more
Facebook vs. Instagram: Where Should I Put My Ad Money?

Facebook vs. Instagram: Where Should I Put My Ad Money?

So you’ve decided to branch out into social media advertising. First of all, congratulations! With roughly 2.9 billion active users on Facebook and 1.4 billion active users on Instagram according to Statista, it’s no wonder why so many marketers and businesses...

read more
Build Interest with Mid-Funnel Digital Marketing Strategies

Build Interest with Mid-Funnel Digital Marketing Strategies

A sales funnel reflects the journey that consumers take towards making a purchase and ultimately becoming repeat consumers. And a strategically designed sales funnel can bring significant growth and revenue to your business. In a recent blog post, we kicked off our...

read more
Top-Of-Funnel Digital Marketing Strategies That Work

Top-Of-Funnel Digital Marketing Strategies That Work

The sales funnel represents the path your customers take from the beginning of their shopping experience all the way to the sale. In the age of e-mail, social media, and online advertising, digital plays an essential role in modern marketing strategies. In this...

read more
What Does Google Analytics 4 Mean For Your Business?

What Does Google Analytics 4 Mean For Your Business?

It's no secret to many small business owners and marketers that Google has been pushing Google Analytics 4 (GA4), a new property for gathering data. While many have opted to stick with the older Universal Analytics (UA) property for gathering web data, Google...

read more
How Apple’s iOS Updates Are Affecting Online Advertising

How Apple’s iOS Updates Are Affecting Online Advertising

As digital marketing experts, we are all too familiar with the idea that the systems and tools we rely on can change at any moment. If you’re familiar with online advertising, you’ve probably been hearing these three letters a lot lately… iOS. In 2021, Apple’s...

read more
The 2022 Social Media Updates You Need To Know

The 2022 Social Media Updates You Need To Know

You may have a strong social media strategy now, but if you’re not refreshing your approach based on platform updates, your metrics could suffer. At Riley & You we believe that keeping up on social media trends and updates is an essential component of digital...

read more
Facebook vs. Instagram: Where Should I Put My Ad Money?

Facebook vs. Instagram: Where Should I Put My Ad Money?

So you’ve decided to branch out into social media advertising. First of all, congratulations! With roughly 2.9 billion active users on Facebook and 1.4 billion active users on Instagram according to Statista, it’s no wonder why so many marketers and businesses...

read more