Marketing to the Generations

Understanding generational characteristics is essential in connecting with your market. When we approach potential customers with the mindset and intention of beginning a new relationship, trust and loyalty will follow.  By studying generational behaviors, we can gain insight to drive sales, marketing, and measurable results.

When looking at the generational sales market, there are 4 key groups to consider.

  • Baby Boomers represent a post-WWII boom in the birth rate from 1946-1964.
  • Gen X-ers came of age during a surge in divorce rates and a new trend of both parents working.
  • Millennials (born 1977-1995) were affected by Facebook’s birth and the early adoption of social media around 2004 and The Great Recession in 2008.
  • Up-and-coming Gen Z is the most influential group of technology trendsetters.

To connect with various generations, it is key to familiarize yourself with their background and characteristics. Learning to communicate with specific generations in their preferred format (ie: sending text follow-ups to Millenials) is the gateway to understanding their needs. Once you know their needs and desires, communication preferences, and buying habits, you can market and sell effectively.

Do you struggle to connect with your market? While it’s often easy to understand and relate to those in a similar life stage, knowing how to market to other generations can be a challenge. Through studying generational behaviors, we gain insight to drive sales, marketing, and measurable results. Let our team create an effective marketing strategy for your business today.

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