Insights For Your Business
On Target: Identify Your Best Audience For Success
When meeting a new client or potential client, we ask one very important question: who is your target audience? The most common answer is “everyone.” Sometimes we encounter clients who think they know their target audience, but once we uncover their sales and business…
Boomers are Booming on Social Media
In the past, social media didn’t seem that important for reaching the Baby Boom generation, and your business probably focused your online efforts on younger generations – Gen X and Millennials – and used more traditional marketing tools like television to reach…
Social Media: A New Avenue for Customer Communication
Your business is using social media to help customers find and learn about your business. But have you considered that social media might be a new way for you to connect with individual customers as well? Social media today is a valuable tool for two-way…
A Rapid Test For Your Brand – How Is It Weathering The Pandemic?
During the last 11 months of the global COVD-19 pandemic, businesses have had to adjust strategies, marketing, budgets, and more. As the situation evolved, every business scrambled to adapt their day-to-day operations to the fluctuating circumstances….
Lessons To Carry Into The New Year
Now is the time to accept that there is no going back to the way things were before COVID-19. In the early months of the pandemic, we all tried to white-knuckle our way through until things “get back to normal.” But by now – months in and with guidelines continuing to…
2020 in the Rearview Mirror
We all know this isn’t going to be a typical end of the year article. In many ways, 2020 is full of things we would like to forget. But as the year disappears into the distance behind us, there are some things that we all should reflect on and remember. As we turn the…
Making the Most of Live Chat
Those chat icons on the side of websites have become pretty common. They pop up on some of the websites you visit asking if you need additional help. But do they really help improve your customer service or do people find them annoying? The truth is that live…
Google My Business: Connecting Customers to Your Business
Your customers are shopping online. No matter what business you are in, no matter your target market – they are looking for your products and your business online. But the question is: will they be able to find you? Google My Business (GMB) is a free, easy-to-use tool…
Why Content Marketing Matters
You might think that producing great content is not a crucial marketing element for businesses that focus on high-end buyers. After all, doesn’t the product speak for itself? But content marketing is about more than having a great blog. It refers to all the text,…
Facebook vs. Instagram: Where Should I Put My Ad Money?
So you’ve decided to branch out into social media advertising. First of all, congratulations! With roughly 2.9 billion active users on Facebook and 1.4 billion active users on Instagram according to Statista, it’s no wonder why so many marketers and businesses…
The Path to Brand Authority: 3 Essential Strategies
Brand authority is one of those marketing goals that every small business owner strives for whether they are aware of it or not. Though the definition varies, the basic concept is this: when consumers think of your business as more reputable and trustworthy than your…
New Year, New You: Refreshing Your Customer Experience for 2022
The customer experience is ever-changing, and major shifts in retail trends over the past two years have forced small businesses to rethink their strategy. While it may be tempting to continue working from your 2021 marketing playbook, you could be missing out on some…
The Power of Giving: 4 Ideas for Supporting Your Community
For small businesses, there are so many great reasons to give back to the community. Giving back positions your company as one that cares about its community, it gives your employees a greater sense of purpose, but most importantly, it just feels good. In fact,…