Ask many high-end appliance dealers who their target audience is and they'll likely describe what sounds like a typical high-earning Baby Boomer. More specifically, they may describe empty-nesters in their mid-50s or older who have worked hard through their...
Remember when we thought 2021 was going to be the year everything goes back to how it once was? Instead, what is and isn't "normal" has remained in a constant state of flux for both consumers and businesses. We may not know what major changes 2022 holds, if any, but...
Adaptability is defined as "the ability to adjust to different conditions or circumstances." I think we'd all agree that the last 18 months have been a crash course in adaptability! It's also made us keenly aware of how important it is to accept that the...
Before the spring of 2020, your showroom was a key part of your sales model. Appliance dealers used their funds to host events and draw people in to see their products in person. Manufacturers used the direct connections that come with showroom events to build their...
Beginning in the 1970s, independent appliance dealers have enjoyed a great run. As family-owned businesses, they are often cornerstones in their communities. Everyone recognizes their name, and there is a lot of pride in having the second or even third generation...
Now is the time to accept that there is no going back to the way things were before COVID-19. In the early months of the pandemic, we all tried to white-knuckle our way through until things "get back to normal." But by now – months in and with guidelines continuing to...
Ask many high-end appliance dealers who their target audience is and they'll likely describe what sounds like a typical high-earning Baby Boomer. More specifically, they may describe empty-nesters in their mid-50s or older who have worked hard through their...
Remember when we thought 2021 was going to be the year everything goes back to how it once was? Instead, what is and isn't "normal" has remained in a constant state of flux for both consumers and businesses. We may not know what major changes 2022 holds, if any, but...
Adaptability is defined as "the ability to adjust to different conditions or circumstances." I think we'd all agree that the last 18 months have been a crash course in adaptability! It's also made us keenly aware of how important it is to accept that the...
Before the spring of 2020, your showroom was a key part of your sales model. Appliance dealers used their funds to host events and draw people in to see their products in person. Manufacturers used the direct connections that come with showroom events to build their...
Beginning in the 1970s, independent appliance dealers have enjoyed a great run. As family-owned businesses, they are often cornerstones in their communities. Everyone recognizes their name, and there is a lot of pride in having the second or even third generation...
Now is the time to accept that there is no going back to the way things were before COVID-19. In the early months of the pandemic, we all tried to white-knuckle our way through until things "get back to normal." But by now – months in and with guidelines continuing to...