The High-End Appliance Audience Has Changed—Here’s How

Identifying your target audience is one of the first steps in developing a marketing strategy. After all, if you don’t understand who your target audience is, how can you be sure that your marketing efforts will reach the right people? However, simply identifying your...

Articles On Adapting To Change

Your Business is Adapting to Change, But is it Working?

Your Business is Adapting to Change, But is it Working?

If the past two years have taught marketers and business owners anything, it’s that adapting to change will make or break a business. In fact, Investopedia cites ineffective business planning as one of the most common reasons small businesses fail, and a major...

read more
The Next Generation of Luxury Consumers

The Next Generation of Luxury Consumers

Ask many high-end appliance dealers who their target audience is and they'll likely describe what sounds like a typical high-earning Baby Boomer. More specifically, they may describe empty-nesters in their mid-50s or older who have worked hard through their...

read more
Key Takeaways from an Unpredictable Year

Key Takeaways from an Unpredictable Year

Remember when we thought 2021 was going to be the year everything goes back to how it once was? Instead, what is and isn't "normal" has remained in a constant state of flux for both consumers and businesses. We may not know what major changes 2022 holds, if any, but...

read more
Adopting an Adaptable Mindset

Adopting an Adaptable Mindset

Adaptability is defined as "the ability to adjust to different conditions or circumstances." I think we'd all agree that the last 18 months have been a crash course in adaptability! It's also made us keenly aware of how important it is to accept that the...

read more
Beyond the Showroom: Rethinking Luxury and Premium Selling

Beyond the Showroom: Rethinking Luxury and Premium Selling

Before the spring of 2020, your showroom was a key part of your sales model. Appliance dealers used their funds to host events and draw people in to see their products in person. Manufacturers used the direct connections that come with showroom events to build their...

read more
High-End Appliance Dealers: The Next Generation

High-End Appliance Dealers: The Next Generation

Beginning in the 1970s, independent appliance dealers have enjoyed a great run. As family-owned businesses, they are often cornerstones in their communities. Everyone recognizes their name, and there is a lot of pride in having the second or even third generation...

read more
Your Business is Adapting to Change, But is it Working?

Your Business is Adapting to Change, But is it Working?

If the past two years have taught marketers and business owners anything, it’s that adapting to change will make or break a business. In fact, Investopedia cites ineffective business planning as one of the most common reasons small businesses fail, and a major...

read more
The Next Generation of Luxury Consumers

The Next Generation of Luxury Consumers

Ask many high-end appliance dealers who their target audience is and they'll likely describe what sounds like a typical high-earning Baby Boomer. More specifically, they may describe empty-nesters in their mid-50s or older who have worked hard through their...

read more
Key Takeaways from an Unpredictable Year

Key Takeaways from an Unpredictable Year

Remember when we thought 2021 was going to be the year everything goes back to how it once was? Instead, what is and isn't "normal" has remained in a constant state of flux for both consumers and businesses. We may not know what major changes 2022 holds, if any, but...

read more
Adopting an Adaptable Mindset

Adopting an Adaptable Mindset

Adaptability is defined as "the ability to adjust to different conditions or circumstances." I think we'd all agree that the last 18 months have been a crash course in adaptability! It's also made us keenly aware of how important it is to accept that the...

read more
Beyond the Showroom: Rethinking Luxury and Premium Selling

Beyond the Showroom: Rethinking Luxury and Premium Selling

Before the spring of 2020, your showroom was a key part of your sales model. Appliance dealers used their funds to host events and draw people in to see their products in person. Manufacturers used the direct connections that come with showroom events to build their...

read more
High-End Appliance Dealers: The Next Generation

High-End Appliance Dealers: The Next Generation

Beginning in the 1970s, independent appliance dealers have enjoyed a great run. As family-owned businesses, they are often cornerstones in their communities. Everyone recognizes their name, and there is a lot of pride in having the second or even third generation...

read more