Working Smarter and Staying Ahead: How to Sell to Different Customer Segments

This article is part of a series called Working Smarter and Staying Ahead featuring highlights from the annual KBIS Insights Breakfast presentation. Check out our previous posts for Part 1 and Part 2.  Once you understand the various segments of your market, then...

Articles On Adapting To Change

On Valued but Borrowed Time

On Valued but Borrowed Time

The years of experience in your sales force can be a key component to the success of your premium retail business. We repeatedly entrust the most important relationships to the most seasoned, proven professionals on staff. It’s no secret that the results of this...

read more
Working Smarter and Staying Ahead: Know Your Customers

Working Smarter and Staying Ahead: Know Your Customers

Whether your store has been around for decades or just a few years, your customers are changing. At the bare minimum, they are getting older and their buying habits and needs change as they age. But you have also felt the rapid changes in technology, in your products,...

read more
Video Appointments for the High-End Sale

Video Appointments for the High-End Sale

This spring we have all adjusted to find new ways of doing things. Like many other businesses, you’ve had to shift to using more online communication tools than you had before. You might just be thinking this is a tool to help keep your business going through...

read more
Take Back Control of Your Showroom

Take Back Control of Your Showroom

The crisis phase of the COVID-19 situation seems to be behind us. You’re now ready to take back control of your showroom and move forward from a business perspective, while still being sensitive to the changing situation, and in compliance with your local or state...

read more
On Valued but Borrowed Time

On Valued but Borrowed Time

The years of experience in your sales force can be a key component to the success of your premium retail business. We repeatedly entrust the most important relationships to the most seasoned, proven professionals on staff. It’s no secret that the results of this...

read more
Working Smarter and Staying Ahead: Know Your Customers

Working Smarter and Staying Ahead: Know Your Customers

Whether your store has been around for decades or just a few years, your customers are changing. At the bare minimum, they are getting older and their buying habits and needs change as they age. But you have also felt the rapid changes in technology, in your products,...

read more
Video Appointments for the High-End Sale

Video Appointments for the High-End Sale

This spring we have all adjusted to find new ways of doing things. Like many other businesses, you’ve had to shift to using more online communication tools than you had before. You might just be thinking this is a tool to help keep your business going through...

read more
Take Back Control of Your Showroom

Take Back Control of Your Showroom

The crisis phase of the COVID-19 situation seems to be behind us. You’re now ready to take back control of your showroom and move forward from a business perspective, while still being sensitive to the changing situation, and in compliance with your local or state...

read more