Insights For Your Business
The Path to Brand Authority: 3 Essential Strategies
Brand authority is one of those marketing goals that every small business owner strives for whether they are aware of it or not. Though the definition varies, the basic concept is this: when consumers think of your business as more reputable and trustworthy than your…
New Year, New You: Refreshing Your Customer Experience for 2022
The customer experience is ever-changing, and major shifts in retail trends over the past two years have forced small businesses to rethink their strategy. While it may be tempting to continue working from your 2021 marketing playbook, you could be missing out on some…
The Power of Giving: 4 Ideas for Supporting Your Community
For small businesses, there are so many great reasons to give back to the community. Giving back positions your company as one that cares about its community, it gives your employees a greater sense of purpose, but most importantly, it just feels good. In fact,…
4 Tips to Think and Act Locally on Social Media
Social media has become an essential component of any digital marketing strategy. With nearly three billion active users on Facebook and close to one billion on Instagram, social media platforms provide a tremendous opportunity to generate brand…
5 Tips to Hone Your Online Holiday Marketing Strategy
It’s no secret that the holiday season brings peak sales to businesses spanning many markets, but is your company really getting the most profit possible during this time of the year? With major lifestyle shifts and the overwhelming popularity of online shopping and…
5 Key Digital Marketing Components and Why They Matter
When you run a small business, it’s easy to stick to the same marketing strategy for years and resist change. However, real growth requires the willingness to adapt to the ever-shifting landscape. When it comes to digital strategy, it’s not too late to find out what…
Brand Consistency Essentials for Building Trust and Boosting Revenue
When your customers get to know your brand, they begin to develop a certain set of expectations. Whether they visit you in-store, read one of your e-mail newsletters, or interact with your business on social media, it’s critical that their customer experience is in…
5 Advantages to Hiring a Content Writer
If content is king, why should you trust it to a content writer? Using someone else to write content for your company can seem counterintuitive. After all, you have some level of knowledge about writing, and you know your business better than anyone. But there can be…
3 Tips for a Stronger, More Effective Customer Experience
From online research to in-person visits, today’s customer journey is more complex than ever before. With so many new technological advancements, businesses have an even greater number of opportunities to create and maintain relationships with consumers. While…
What Does Google Analytics 4 Mean For Your Business?
It’s no secret to many small business owners and marketers that Google has been pushing Google Analytics 4 (GA4), a new property for gathering data. While many have opted to stick with the older Universal Analytics (UA) property for gathering web data, Google…
5 Ways You Can Transform Your Customer Experience
The thought of implementing a CX strategy might seem daunting. But it doesn’t have to be. Adopting a strategy simply means that you are prioritizing how a customer feels when they interact with you.
Your Business is Adapting to Change, But is it Working?
If the past two years have taught marketers and business owners anything, it’s that adapting to change will make or break a business. In fact, Investopedia cites ineffective business planning as one of the most common reasons small businesses fail, and a major…
The 2022 Social Media Updates You Need To Know
You may have a strong social media strategy now, but if you’re not refreshing your approach based on platform updates, your metrics could suffer. At Riley & You we believe that keeping up on social media trends and updates is an essential component of digital…