Insights For Your Business
Co-Branding: How You Can Work Together with Suppliers and Vendors at the End of the Year
The end of the year brings about unique opportunities for retail businesses to partner with suppliers and media vendors. It’s the last push of the year to make, hit, or exceed revenue goals. We have some suggestions as you think about making the most of your marketing…
What is Inbound Marketing?
Which is easier: going to the customer or getting the customer to come to you? Instead of reaching out to customers, maybe you should consider ways to get them to reach out to you. This is considered inbound marketing, and spending marketing dollars to get customers…
Millennials: Speaking Their Language
You have heard of millennials and you may have been annoyed by them, but who are they and why should you care? Millennials are people born between 1977 and 2000, and older generations have been annoyed by the younger generations that follow them for centuries….
5 Ways Social Media Has Changed Marketing Communication
To say that social media has revolutionized marketing would be an understatement. The advent and spread of this medium has impacted the way we do life and the way we do marketing for our clients. We have seen marketing communication change in many ways over recent…
Finding Your Best Brand Advocates
Whether you know it or not, you already have brand advocates. A brand advocate is someone who loves your brand and is eager to tell others about it. Sometimes you find them through social media or through your blog or maybe even in real life. But once you find them,…
3 Quick Tips for Improving Your PPC Advertising
You know that online advertising is an important part of your marketing plan. You know that SEO is also important and that banner ads can make a difference. You know that appearing at the top of the page in a search can keep your front of mind to an audience who is…
5 Tips for Handling Negative Online Reviews
If you have customers, you have negative reviews. If your company is on social media, you get negative feedback. No one is perfect, but the difference between those who reject negative reviews and those who handle them well can mean the difference between a positive…
Re-branding: It May Be Time For a Change
Your brand is how your customers or clients know you. In our rapidly changing culture and industries, an organization can make slight adjustments in philosophy, mission, or focus that take the company in a completely different direction. You are your brand. Your brand…
Email Isn’t Dead: Don’t Underestimate the Power of the Inbox
Social media has become all the rage. Everyone has a Facebook page and a Twitter account, or even Instagram and Snapchat. Many companies have increased their search advertising and online ads. But what if you are missing one of the most powerful digital marketing…
An Elevated Holiday Shopping Customer Experience
Holidays are approaching, and shoppers are ready to make purchases. You need to be on your A-Game and be prepared to give your customers a great shopping experience, whether that’s online or in a brick and mortar retail store. It’s not all about holiday deals, for…
Client Dashboards: Understanding Your Data
If you don’t know your data, you may not be making good business decisions. You may have access to your data, but do you understand what it means? Andrew Ansley from Raven.com states, “The key to effective marketing is to have a solid handle on the data. If you’re not…
Customer Experience – Capturing the Sale
Customer service is something you have worked hard to develop in your business. You have become an expert at responding to customer’s needs in a timely and appropriate manner. You have hired and trained the people who interact with your customers, and they do a great…
Engage Your Audience with Quality Content
Content creators are different from content consumers, and the success of your marketing strategy depends on the content you create. According to Forbes, “Creating new, frequent and insightful content is a healthy and necessary practice of business in any industry….