Insights For Your Business
Aligning Marketing Strategies with Business Goals
You have goals for your business related to income, sales, and revenue. You also have goals for your marketing in terms of clicks, likes, and traffic to your store or on your website. But the real question is: Are your marketing strategies working in tandem with your…
When Features-Focused Marketing Isn’t Enough
When studying the differences between mass retail marketing and premium and luxury marketing, purchase patterns show that each market has different expectations. There’s a major mindset difference in the purchasing audience, and it can be summed up in one simple…
Omni-channel Marketing: Aligning Your Message Across Channels
Your business is probably used to multichannel marketing because you have a variety of marketing tools: a website, a blog, social media accounts, digital ads, and e-mail newsletters. And you have become really good at using these platforms to engage your audience and…
How Brands Adapted Their Online Presence During a Global Pandemic
At this point in time, the coronavirus has taken over conversations, news feeds, email, and article content for months. Most brands have at least acknowledged the current state of affairs and had to adapt their marketing as well as their social media content. Some…
5 Ways to Keep Calm & Thrive in Uncertain Times
Everything seems uncertain right now during COVID-19, and you’re not alone if fear has occasionally crept in. You may be worried about what will happen to your business. You might feel like you need to pull back or even completely stop your marketing. But if you…
The Importance of Brand Guides
Whether you are just starting to create your brand or have a well-established brand identity, every company can benefit from a brand guide. At Riley & You, we help businesses develop strong brand identities with accompanying guidelines for brand consistency….
What Classic Blue Means for 2020
Pantone recently named their color of the year for 2020: Classic Blue. It was a surprising choice to usher in the new decade as we’ve all been used to seeing vibrant, exciting, trendy colors from Pantone to signify each year. Pantone describes Classic Blue as “a…
Social Commerce
With the new year upon us, we’re spending time reflecting on all of the technological advances of the past decade and how that has impacted the business world. Perhaps one of the biggest impacts has been the rise and growth of social media. According to Statista,…
Customer Experience: Preparing Your Future
Businesses that focus on customer experience (CX) find unique ways to meet the needs of their customers. Customer experience goes beyond customer service and encompasses the whole journey for the customer. Now it’s time to take action. Once you understand your…
4 Tips to Think and Act Locally on Social Media
Social media has become an essential component of any digital marketing strategy. With nearly three billion active users on Facebook and close to one billion on Instagram, social media platforms provide a tremendous opportunity to generate brand…
5 Tips to Hone Your Online Holiday Marketing Strategy
It’s no secret that the holiday season brings peak sales to businesses spanning many markets, but is your company really getting the most profit possible during this time of the year? With major lifestyle shifts and the overwhelming popularity of online shopping and…
5 Key Digital Marketing Components and Why They Matter
When you run a small business, it’s easy to stick to the same marketing strategy for years and resist change. However, real growth requires the willingness to adapt to the ever-shifting landscape. When it comes to digital strategy, it’s not too late to find out what…
Brand Consistency Essentials for Building Trust and Boosting Revenue
When your customers get to know your brand, they begin to develop a certain set of expectations. Whether they visit you in-store, read one of your e-mail newsletters, or interact with your business on social media, it’s critical that their customer experience is in…