Insights For Your Business
6 Keys to Creative Online Content
Creative content gets your customers talking about you and sharing you with their friends, whether they mean to or not. When your customers respond to your creative content, they share the message about your brand to their friends because their friends can see what…
5 Steps to Stop Wasting Co-op Dollars
One of the great oversights in the world of advertising is the waste of co-op dollars in promoting your business. Every year manufacturers and large corporations set aside funds to spur you, the business owner, on to invest in advertising. You likely miss tremendous…
Why Google Search Advertising with AdWords is Effective
In advertising, do you want to spend your dollars casting a broad net and hoping to for potential customers? Or do you want to use your advertising budget to target a specific audience who are already potential customers? Today Google Search Advertising allows…
Guarding the Money Gate
How many times have you agreed to do advertising because the rep was a good salesperson or they had an unbelievable deal? Your “money gate” gets bombarded every day with advertisers calling you. You have to let them in, right? You have to advertise, don’t you? It…
Grow Your Facebook Likes with Advertising
“Social media” has become the latest trend in marketing your brand, and the first step in using social media is to create a Facebook fan page. The problem is that simply creating a fan page does not magically create an audience. For example, at the end of 2012, we had…
Reassessing Manufacturer/Vendor Relationships
This is the time of year that you, as a retailer, need to reassess your vendor relationships. Are the vendors good partners who are supportive or are they problematic? Retailers need to understand that vendors expect growth. But growth should not come at the expense…
Show Your Appreciation with a Special Gift
Have you thanked your employees lately? If not, why not show your appreciation for their hard work with a special gift. Nothing says thank you like a thoughtful gift. You can even give gifts to welcome employees to your company or for doing an excellent job on a…
5 Benefits of Online Advertising
Online advertising has huge advantages over traditional advertising, but it doesn’t mean you can’t do both. Riley & You experts can help you develop both types of campaigns for your company. However, online advertising offers some key benefits that other…
Brand Positioning in 4 Points
When you start a new company, there are many moving parts to consider. But one that can’t be overlooked is how you will brand your company. You know that this is important, but do you have the skills and the team who can make it happen? You probably have an idea for a…
Successful Integration of Direct Mail and Digital
As pros in the marketing field, we love to share our knowledge regarding which marketing tools and solutions are best for growing your business. But we’ll let other experts in media take the spotlight on a little-known secret about the power of combining direct…
The Power of Positivity: How to Use Customer Reviews to Boost Your Business
Every day people are giving reviews of your products. Some reviews are formal ratings, and some are informal shout-outs on social media. When you get negative reviews, you need to have a plan and support to be able to address them. But many can also be positive….