Online advertising has huge advantages over traditional advertising, but it doesn’t mean you can’t do both. Riley & You experts can help you develop both types of campaigns for your company. However, online advertising offers some key benefits that other traditional advertising strategies can’t duplicate. Here are five reasons we love online advertising:
1 – Optimization
Optimization is the ability to make adjustments as you go to optimize your results. Once you buy a billboard, it stays there for months. If the ad is not as effective as you had hoped, you have limited opportunities to make changes, and those changes will cost you. With online advertising, every ad is tested by our team. We look at Key Performance Indicators (KPIs) for each online channel to determine how effective the ad is. Then we can make adjustments to push the ads that are performing well and tweak the ones that aren’t.
2 – Measurability
When we evaluate how well an ad is performing, we aren’t going on our gut or using a small sample from a marketing group. We are looking at actual numbers and actual data. We can tell who clicked on your ad and if that led them to a purchase. If you want to know what your ROI is for your online advertising, we can give you an idea based on what the numbers say. Traditional advertising is difficult to measure, but online advertising instantly gives you data that you can use.
3 – Segmentation
Different platforms give you different options, and our team knows how to use segmentation to find the best audience for your ad. With traditional advertising, you target large sections of demographics and hope to hit a few. With online advertising, you decide exactly whom you want to target. Facebook and Google Display ads let you target your audience by demographics. Google Search allows you to deliver a specific message tied to specific search words. Segmenting your customers allows you to deliver more relevant content which in turn gives you better response rates to your ads.
4 – Cost effective
With online advertising, smaller budgets can still make a big impact. With a well-crafted, well-managed campaign, you can reach people for a lot less than a traditional media/TV buy. We work with all different sizes of budgets, and we know how to craft effective campaigns that maximize the money you have to spend. You may be missing key co-branding opportunities for your business that our experts can explore.
5 – Visibility
When your brand advertises online, you gain more online visibility in addition to the limited visibility traditional market gives your brand. Facebook remains the market leader with 1.37 billion daily active users. Seventy-seven percent of Americans are Facebook users. Riley & You knows how to get your brand noticed and expand your reach online. More exposure to your brand builds your brand recognition and ultimately turns into new and loyal customers.
If you aren’t taking advantage of all the benefits that online advertising has to offer your company, it’s time to start. Riley & You can help you get the most out of your online advertising campaigns. Our experts follow the ever-changing trends and follow the numbers to deliver the best results to you. Call us today to see how we can help you.