Brand Values: The Key to Connecting with Consumers

What does your brand stand for? If you don’t have an answer to that question, there’s a good chance you’re not connecting with a large portion of your audience. In a study by Harvard Business Review, 64% of consumers stated that their brand relationships are…

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Likes: Quality Over Quantity

How many “likes” does your Facebook page have? Do you know that according to a recent study only 1% of those “likes” will actually visit your page? In the ever-changing, algorithm-driven world of Facebook, “likes” alone are not enough to get your content in front of…

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E-Commerce is Expanding in Big Ways

E-Commerce is Expanding in Big Ways

How accessible are your products to customers? How many steps or clicks do they have to go through to purchase your product online? Is your product even available online? Nine out of ten consumers turn to social media for help making a purchasing decision, and 75% of…

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