Brand Values: The Key to Connecting with Consumers

What does your brand stand for? If you don’t have an answer to that question, there’s a good chance you’re not connecting with a large portion of your audience. In a study by Harvard Business Review, 64% of consumers stated that their brand relationships are…

Insights For Your Business

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6 Keys to Creative Online Content

Creative content gets your customers talking about you and sharing you with their friends, whether they mean to or not. When your customers respond to your creative content, they share the message about your brand to their friends because their friends can see what…

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Guarding the Money Gate

Guarding the Money Gate

How many times have you agreed to do advertising because the rep was a good salesperson or they had an unbelievable deal? Your “money gate” gets bombarded every day with advertisers calling you. You have to let them in, right? You have to advertise, don’t you? It…

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