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Improve Lead Conversions with Lead Nurturing
Many times salespeople will try to connect with a potential lead and when the lead declines the sale, the process ends there. Just because a potential lead says no now, doesn’t mean they’ll never want your services or product. It’s all about timing and staying top of…
Why You Need More than One Version of Your Logo
Logos created for Martin & Zerfoss As business owners, most of us understand the paramount importance of having a professionally designed logo. A great logo is the cornerstone and hallmark of your business identity, but sometimes it can present visual problems…
Using Facebook as a Marketing Tool
The easiest and most convenient way for consumers to get information about your product is through the world wide web, and when your business is on the web, you can get your message out to a broader audience more quickly. Many people look to the internet or to their…
Paid Search vs. Banner Ads: Online Marketing Is Not Created Equal
We have told you why search marketing is effective and taught you how to choose the right keywords to maximize your search engine marketing campaign. You already know that search marketing, purchasing ad space based on keyword searches, is one of the most effective…