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Platform Potential: How to Maximize Your Organic Reach
If you have had a Facebook page for your company for few years, you may have wondered why it doesn’t seem to be as effective as it once was. You keep posting, but you realize that your organic reach is shrinking, and you are not the only one. Average Facebook organic…
3 Keys for a Strong Brand Identity
You’re starting a new business because you see a need in the marketplace that you can meet or exceed. You have done your homework and had conversations with investors. You’ve examined the market and identified your target audience. You’ve gathered…
Does Your Short Game Play Into Your Long-Term Goals?
Because online strategies and trends change frequently as new technology develops, it may seem futile to develop long-term goals for your online advertising. If you pulled your long-term strategy from three years ago out of the drawer, it would probably be focused…
7 Signs You Need to Refresh and Refocus
When your website first went live, you loved it and thought it was the best thing ever. You watched the number of clicks go up and knew that this was the key to getting to the next level. But now when you go to your website, it doesn’t feel as fresh as it once did and…