The R&Y Difference: Websites Designed With Marketing In Mind

Marketing team working around the table

The Riley & You team has been hard at work on several new websites in recent months. These projects have given us a chance to dig in with clients, evaluating what they like and don’t like about their current websites. The goal is to launch a new site that fulfills their wish list and sets them apart in the marketplace.

We’ve also used this opportunity to help the clients evaluate their overall marketing objectives so that we can ensure that their new website is in alignment with those goals. Our design team is top-notch, and our developers are great at what they do, but when we start a new website project, our entire team engages in the process. We have a holistic approach that takes the client way beyond questions like “What do you want your website to look like?”

At Riley & You, we truly believe that the greatest opportunity for success comes when our clients embrace a fully integrated marketing plan.

This is a good example of our comprehensive approach to projects and highlights the value of working with a full-service marketing agency like Riley & You. When you hire us, you’re getting much more than a beautifully designed website; you’re benefiting from the input and experience of our team of marketing and strategy experts.

Every website project starts with an evaluation of the client’s brand.

Your brand is the essence of who you are. Everything about your brand identity should communicate to clients or customers what they can expect from you. It needs to be the rock-solid foundation for everything you do – including the creation of a new website.

In the case of Symspire, we had a chance to start from scratch, with a brand new company name and logo. Once that process was complete, a new website was created that reflected and amplified the new brand. For DNI Corp, we determined their brand was solid, and their logo only needed a slight adjustment to better reflect who they were.

More than a “one and done” shop.

Sometimes new clients come to us with a singular need, be it a new website, a special print project, or promotional products. And we enjoy getting to work on these projects. But where our clients see the most success – and where our team really shines – is when we go the distance. We are engaged in long-term relationships with many of our clients, journeying through annual marketing strategies, regular evaluations of Key Performance Indicators (KPIs) specific to their business, and even implementation of new sales strategies for some of our clients.

Looking Through An Integrated Marketing Lens.

For a business looking for help with a new website, there is no shortage of digital agencies and website designers out there. In some situations, it may make sense to utilize a specialist to accomplish a specific objective. But at Riley & You, we truly believe that the greatest opportunity for success comes when our clients embrace a fully integrated marketing plan. The Data & Marketing Association defines Integrated Marketing as “a process designed to ensure that all messaging and communications strategies are consistent across all channels and are centered on the customer.”

Online and offline strategies need to work together, and your sales funnel needs to be aligned so that each step of your customer’s journey leads them closer to where you ultimately want them to be. When we start a new website project, we bring this kind of thinking to the table. Regardless of whether the client is one we have an ongoing relationship with, or if they’ve hired us only to create a new website, our clients end up with a new website that “fits” their brand, their strategy, and their future.

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