What does your brand stand for? If you don’t have an answer to that question, there’s a good chance you’re not connecting with a large portion of your audience. In a study by Harvard Business Review, 64% of consumers stated that their brand relationships are...
The sales funnel represents the path your customers take from the beginning of their shopping experience all the way to the sale. In the age of e-mail, social media, and online advertising, digital plays an essential role in modern marketing strategies. In this...
During the last 11 months of the global COVD-19 pandemic, businesses have had to adjust strategies, marketing, budgets, and more. As the situation evolved, every business scrambled to adapt their day-to-day operations to the fluctuating circumstances....
Whether you are just starting to create your brand or have a well-established brand identity, every company can benefit from a brand guide. At Riley & You, we help businesses develop strong brand identities with accompanying guidelines for brand consistency....
When you think of the word “brand,” you may think that means just your logo and your tagline. But logos and taglines don’t create loyal customers. If you want to build brand loyalty with your customers, your brand needs to be reflected in every interaction you have....
The power of a story – it can be easy to forget because it seems so simple. But the next time you're listening to someone speak, watch how the audience reacts when the speaker tells a story. They look up and lean in, and that’s exactly what your audience will do when...