A strong brand speaks volumes. From time to time, it’s important to look at your company’s brand, marketing, and mission to make sure they all align with your current goals. Your brand should be a reflection of who you are, who you aim to be, and who your potential...
Whether you are just starting to create your brand or have a well-established brand identity, every company can benefit from a brand guide. At Riley & You, we help businesses develop strong brand identities with accompanying guidelines for brand consistency....
Does your brand really have an identity? Consider this: does it reflect where you came from, your uniqueness and a modern or timeless style? Brand Identity is a phrase that some use flippantly, but its capability to make even the smallest company powerful is...
When you think of the word “brand,” you may think that means just your logo and your tagline. But logos and taglines don’t create loyal customers. If you want to build brand loyalty with your customers, your brand needs to be reflected in every interaction you have....
The power of a story – it can be easy to forget because it seems so simple. But the next time you're listening to someone speak, watch how the audience reacts when the speaker tells a story. They look up and lean in, and that’s exactly what your audience will do when...
Premium retail brands don’t happen overnight or by accident. They are often carefully crafted to fit the markets they are trying to reach. Affluent consumers comprise 20% of U.S. shoppers but account for 40% of consumer spending. These affluent shoppers are...