brand identity

The Next Generation of Luxury Consumers

The Next Generation of Luxury Consumers

Ask many high-end appliance dealers who their target audience is and they'll likely describe what sounds like a typical high-earning Baby Boomer. More specifically, they may describe empty-nesters in their mid-50s or older who have worked hard through their...

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Building In-Person Connections With Digital Strategy

Building In-Person Connections With Digital Strategy

When it comes to marketing your business, brand awareness is only a small fraction of the process. Once you have customers in reach, strategies such as email marketing can help you build trust with your audience so that they can rely on you for expertise,...

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3 Keys to the Rebranding Process

3 Keys to the Rebranding Process

A strong brand speaks volumes. From time to time, it’s important to look at your company’s brand, marketing, and mission to make sure they all align with your current goals. Your brand should be a reflection of who you are, who you aim to be, and who your potential...

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The Importance of Brand Guides

The Importance of Brand Guides

Whether you are just starting to create your brand or have a well-established brand identity, every company can benefit from a brand guide. At Riley & You, we help businesses develop strong brand identities with accompanying guidelines for brand consistency....

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The Overlooked Power of Brand Identity

The Overlooked Power of Brand Identity

Does your brand really have an identity? Consider this: does it reflect where you came from, your uniqueness and a modern or timeless style? Brand Identity is a phrase that some use flippantly, but its capability to make even the smallest company powerful is...

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