Whether you are just starting to create your brand or have a well-established brand identity, every company can benefit from a brand guide. At Riley & You, we help businesses develop strong brand identities with accompanying guidelines for brand consistency....
Does your brand really have an identity? Consider this: does it reflect where you came from, your uniqueness and a modern or timeless style? Brand Identity is a phrase that some use flippantly, but its capability to make even the smallest company powerful is...
When you think of the word “brand,” you may think that means just your logo and your tagline. But logos and taglines don’t create loyal customers. If you want to build brand loyalty with your customers, your brand needs to be reflected in every interaction you have....
The power of a story – it can be easy to forget because it seems so simple. But the next time you're listening to someone speak, watch how the audience reacts when the speaker tells a story. They look up and lean in, and that’s exactly what your audience will do when...
Premium retail brands don’t happen overnight or by accident. They are often carefully crafted to fit the markets they are trying to reach. Affluent consumers comprise 20% of U.S. shoppers but account for 40% of consumer spending. These affluent shoppers are...
The Riley & You team has been hard at work on several new websites in recent months. These projects have given us a chance to dig in with clients, evaluating what they like and don't like about their current websites. The goal is to launch a new site that fulfills...