brand identity

The Importance of Brand Guides

The Importance of Brand Guides

Whether you are just starting to create your brand or have a well-established brand identity, every company can benefit from a brand guide. At Riley & You, we help businesses develop strong brand identities with accompanying guidelines for brand consistency....

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The Overlooked Power of Brand Identity

The Overlooked Power of Brand Identity

Does your brand really have an identity? Consider this: does it reflect where you came from, your uniqueness and a modern or timeless style? Brand Identity is a phrase that some use flippantly, but its capability to make even the smallest company powerful is...

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5 Tips to Create Brand Loyalty

5 Tips to Create Brand Loyalty

When you think of the word “brand,” you may think that means just your logo and your tagline. But logos and taglines don’t create loyal customers. If you want to build brand loyalty with your customers, your brand needs to be reflected in every interaction you have....

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Storytelling in Marketing

Storytelling in Marketing

The power of a story – it can be easy to forget because it seems so simple. But the next time you're listening to someone speak, watch how the audience reacts when the speaker tells a story. They look up and lean in, and that’s exactly what your audience will do when...

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