You may have a strong social media strategy now, but if you’re not refreshing your approach based on platform updates, your metrics could suffer. At Riley & You we believe that keeping up on social media trends and updates is an essential component of digital...
Social media has become an essential component of any digital marketing strategy. With nearly three billion active users on Facebook and close to one billion on Instagram, social media platforms provide a tremendous opportunity to generate brand...
To say that social media has revolutionized marketing would be an understatement. The advent and spread of this medium has impacted the way we do life and the way we do marketing for our clients. We have seen marketing communication change in many ways over recent...
The face of advertising is drastically changing, and traditional newspaper, radio, and television avenues are being slowly replaced by internet advertising. This focus is growing exponentially in the all-encompassing world of “social media.” Facebook, Twitter,...
We have heard almost every excuse in the book for why your business can't benefit from social media. Many of them are not based on fact. We've decided to de-bunk some of our favorite myths here. Myth #1 - I can’t use Social Media in my industry because my business is...
When it began, Twitter was another form of social media primarily used by individuals. However, businesses have jumped on the Twitter bandwagon because they see the potential impact that it can have on their business relationships. Twitter is a great tool for...