As Marketing Professionals, we take numbers seriously. Not all that long ago, it felt like when it came to online marketing, we were posting and commenting and sharing with no way to measure the impact it was having on our strategy. But those days are long gone....
If you have had a Facebook page for your company for few years, you may have wondered why it doesn’t seem to be as effective as it once was. You keep posting, but you realize that your organic reach is shrinking, and you are not the only one. Average Facebook organic...
How many “likes” does your Facebook page have? Do you know that according to a recent study only 1% of those “likes” will actually visit your page? In the ever-changing, algorithm-driven world of Facebook, “likes” alone are not enough to get your content in front of...
How accessible are your products to customers? How many steps or clicks do they have to go through to purchase your product online? Is your product even available online? Nine out of ten consumers turn to social media for help making a purchasing decision, and 75% of...
At Riley & You, people come to us all the time frustrated and confused about why their online marketing isn’t working. They have created several different social media accounts and paid for programs they have no idea how to use. They heard that online marketing...
Whether you know it or not, you already have brand advocates. A brand advocate is someone who loves your brand and is eager to tell others about it. Sometimes you find them through social media or through your blog or maybe even in real life. But once you find them,...