A strong brand speaks volumes. From time to time, it’s important to look at your company’s brand, marketing, and mission to make sure they all align with your current goals. Your brand should be a reflection of who you are, who you aim to be, and who your potential...
You have goals for your business related to income, sales, and revenue. You also have goals for your marketing in terms of clicks, likes, and traffic to your store or on your website. But the real question is: Are your marketing strategies working in tandem with your...
Your business is probably used to multichannel marketing because you have a variety of marketing tools: a website, a blog, social media, direct mail, maybe even radio or tv spots. And you have become really good at using these platforms to engage your audience and...
Everything seems uncertain right now during COVID-19, and you're not alone if fear has occasionally crept in. You may be worried about what will happen to your business. You might feel like you need to pull back or even completely stop your marketing. But if you...
Whether you are just starting to create your brand or have a well-established brand identity, every company can benefit from a brand guide. At Riley & You, we help businesses develop strong brand identities with accompanying guidelines for brand consistency....
Pantone recently named their color of the year for 2020: Classic Blue. It was a surprising choice to usher in the new decade as we've all been used to seeing vibrant, exciting, trendy colors from Pantone to signify each year. Pantone describes Classic Blue as “a...