You may have a strong social media strategy now, but if you’re not refreshing your approach based on platform updates, your metrics could suffer. At Riley & You we believe that keeping up on social media trends and updates is an essential component of digital...
If content is king, why should you trust it to a content writer? Using someone else to write content for your company can seem counterintuitive. After all, you have some level of knowledge about writing, and you know your business better than anyone. But there can be...
When meeting a new client or potential client, we ask one very important question: who is your target audience? The most common answer is “everyone.” Sometimes we encounter clients who think they know their target audience, but once we uncover their sales and business...
In the past, social media didn’t seem that important for reaching the Baby Boom generation, and your business probably focused your online efforts on younger generations - Gen X and Millennials - and used more traditional marketing tools like television to reach...
You have goals for your business related to income, sales, and revenue. You also have goals for your marketing in terms of clicks, likes, and traffic to your store or on your website. But the real question is: Are your marketing strategies working in tandem with your...
When studying the differences between mass retail marketing and premium and luxury marketing, purchase patterns show that each market has different expectations. There’s a major mindset difference in the purchasing audience, and it can be summed up in one simple...