digital marketing

5 Key Digital Marketing Components and Why They Matter

5 Key Digital Marketing Components and Why They Matter

When you run a small business, it’s easy to stick to the same marketing strategy for years and resist change. However, real growth requires the willingness to adapt to the ever-shifting landscape. When it comes to digital strategy, it’s not too late to find out what...

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Building In-Person Connections With Digital Strategy

Building In-Person Connections With Digital Strategy

When it comes to marketing your business, brand awareness is only a small fraction of the process. Once you have customers in reach, strategies such as email marketing can help you build trust with your audience so that they can rely on you for expertise,...

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Beyond the Showroom: Rethinking Luxury and Premium Selling

Beyond the Showroom: Rethinking Luxury and Premium Selling

Before the spring of 2020, your showroom was a key part of your sales model. Appliance dealers used their funds to host events and draw people in to see their products in person. Manufacturers used the direct connections that come with showroom events to build their...

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Why Content Marketing Matters

Why Content Marketing Matters

You might think that producing great content is not a crucial marketing element for businesses that focus on high-end buyers. After all, doesn't the product speak for itself? But content marketing is about more than having a great blog. It refers to all the text,...

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Utilizing Customer Data for Better ROI

Utilizing Customer Data for Better ROI

Digital marketing has revolutionized how retailers connect with their audiences. Now data on customers can be collected and stored in ways that we could never do on paper. Even though the method of connecting has changed and evolved, the importance of keeping the...

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