Brand Values: The Key to Connecting with Consumers

What does your brand stand for? If you don’t have an answer to that question, there’s a good chance you’re not connecting with a large portion of your audience. In a study by Harvard Business Review, 64% of consumers stated that their brand relationships are...

Articles On Managing Your Brand

I Need Business Cards. Now What?

I Need Business Cards. Now What?

Even in this electronic age, people still use business cards as a marketing tool. Knowing that you need one is the first step, but finding the right kind of card at the right price can be challenging. We have a few questions that can get you started. What do you want...

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Why You Need More than One Version of Your Logo

Why You Need More than One Version of Your Logo

Logos created for Martin & Zerfoss As business owners, most of us understand the paramount importance of having a professionally designed logo. A great logo is the cornerstone and hallmark of your business identity, but sometimes it can present visual problems...

read more
Managing a Name Change

Managing a Name Change

Sometimes we think of names as more permanent than they really are. Many businesses go through successful name changes that help them grow, and it may be time for your business to do the same. Some reasons to change your business name may include: a poor public image...

read more
Why Web Design Isn’t Just About Websites

Why Web Design Isn’t Just About Websites

When a client commissions a new website design or requests a revamp on an existing website, I hear the sweet siren song of a hundred fun, design-y questions that I can’t wait to ask: What kind of look and feel are you envisioning? Do you have color preferences? What...

read more
I Need Business Cards. Now What?

I Need Business Cards. Now What?

Even in this electronic age, people still use business cards as a marketing tool. Knowing that you need one is the first step, but finding the right kind of card at the right price can be challenging. We have a few questions that can get you started. What do you want...

read more
Why You Need More than One Version of Your Logo

Why You Need More than One Version of Your Logo

Logos created for Martin & Zerfoss As business owners, most of us understand the paramount importance of having a professionally designed logo. A great logo is the cornerstone and hallmark of your business identity, but sometimes it can present visual problems...

read more
Managing a Name Change

Managing a Name Change

Sometimes we think of names as more permanent than they really are. Many businesses go through successful name changes that help them grow, and it may be time for your business to do the same. Some reasons to change your business name may include: a poor public image...

read more
Why Web Design Isn’t Just About Websites

Why Web Design Isn’t Just About Websites

When a client commissions a new website design or requests a revamp on an existing website, I hear the sweet siren song of a hundred fun, design-y questions that I can’t wait to ask: What kind of look and feel are you envisioning? Do you have color preferences? What...

read more