Your logo is one of the most important facets of your company. It defines who you are and you’re recognized and remembered because of it. That’s why it’s important to have the best logo representing you. Evaluate your logo and see if it’s right for your image. Here...
Articles On Managing Your Brand
I Need Business Cards. Now What?
Even in this electronic age, people still use business cards as a marketing tool. Knowing that you need one is the first step, but finding the right kind of card at the right price can be challenging. We have a few questions that can get you started. What do you want...
Why Branding Impacts Your Growth
Many times your clients do not see the big picture behind your brand. This disconnect affects sales, cross-selling opportunities, client quality and retention, and your growth objectives. This is why branding should matter to you and why it drives growth. People...
Why You Need More than One Version of Your Logo
Logos created for Martin & Zerfoss As business owners, most of us understand the paramount importance of having a professionally designed logo. A great logo is the cornerstone and hallmark of your business identity, but sometimes it can present visual problems...
Managing a Name Change
Sometimes we think of names as more permanent than they really are. Many businesses go through successful name changes that help them grow, and it may be time for your business to do the same. Some reasons to change your business name may include: a poor public image...
Why Web Design Isn’t Just About Websites
When a client commissions a new website design or requests a revamp on an existing website, I hear the sweet siren song of a hundred fun, design-y questions that I can’t wait to ask: What kind of look and feel are you envisioning? Do you have color preferences? What...
Five Signs that You Need to Invest in a New Logo
Your logo is one of the most important facets of your company. It defines who you are and you’re recognized and remembered because of it. That’s why it’s important to have the best logo representing you. Evaluate your logo and see if it’s right for your image. Here...
I Need Business Cards. Now What?
Even in this electronic age, people still use business cards as a marketing tool. Knowing that you need one is the first step, but finding the right kind of card at the right price can be challenging. We have a few questions that can get you started. What do you want...
Why Branding Impacts Your Growth
Many times your clients do not see the big picture behind your brand. This disconnect affects sales, cross-selling opportunities, client quality and retention, and your growth objectives. This is why branding should matter to you and why it drives growth. People...
Why You Need More than One Version of Your Logo
Logos created for Martin & Zerfoss As business owners, most of us understand the paramount importance of having a professionally designed logo. A great logo is the cornerstone and hallmark of your business identity, but sometimes it can present visual problems...
Managing a Name Change
Sometimes we think of names as more permanent than they really are. Many businesses go through successful name changes that help them grow, and it may be time for your business to do the same. Some reasons to change your business name may include: a poor public image...
Why Web Design Isn’t Just About Websites
When a client commissions a new website design or requests a revamp on an existing website, I hear the sweet siren song of a hundred fun, design-y questions that I can’t wait to ask: What kind of look and feel are you envisioning? Do you have color preferences? What...