Your brand is how your customers or clients know you. In our rapidly changing culture and industries, an organization can make slight adjustments in philosophy, mission, or focus that take the company in a completely different direction. You are your brand. Your brand...
Articles On Managing Your Brand
Co-branding and Advertising: Getting the Best of Both Worlds
Advertising is expensive, and quality marketing requires a considerable investment. Even when you look at the co-op dollars you have accrued, many dealers find that their advertising funds still come up short, leaving them with unwanted out-of-pocket expenses. What if...
Online Brand Identity: Do You Have it?
Identity. Every person has one, and every business does too. It’s what tells the world who you are and what you are about. You probably have a good grasp on your company’s identity, but do you understand your brand identity? You can find the “who, what, and how” parts...
It’s Time to Think About Holiday Greetings
Our Christmas workshop at Riley & You is starting to buzz with excitement. It’s not even Halloween, and our “elves” are starting to work with clients to make this the “Most Wonderful Time of the Year” for their customers and employees. At Riley & You we know...
Business Card Etiquette: 3 Tips on How To Use a Business Card
Most people have them, but not everyone knows how to use them. We're talking about business cards. Believe it or not, there are things you may be doing that render your business card useless for making connections. We wanted to give you three tips for using proper...
You charge WHAT for a website?!
Mission Impossible: Quality Website Design People who can design a website are everywhere you turn. Your neighbor's grandson can do it; companies on the internet want to design your website for as little as $20 per month. Even you can design your own website with the...
Re-branding: It May Be Time For a Change
Your brand is how your customers or clients know you. In our rapidly changing culture and industries, an organization can make slight adjustments in philosophy, mission, or focus that take the company in a completely different direction. You are your brand. Your brand...
Co-branding and Advertising: Getting the Best of Both Worlds
Advertising is expensive, and quality marketing requires a considerable investment. Even when you look at the co-op dollars you have accrued, many dealers find that their advertising funds still come up short, leaving them with unwanted out-of-pocket expenses. What if...
Online Brand Identity: Do You Have it?
Identity. Every person has one, and every business does too. It’s what tells the world who you are and what you are about. You probably have a good grasp on your company’s identity, but do you understand your brand identity? You can find the “who, what, and how” parts...
It’s Time to Think About Holiday Greetings
Our Christmas workshop at Riley & You is starting to buzz with excitement. It’s not even Halloween, and our “elves” are starting to work with clients to make this the “Most Wonderful Time of the Year” for their customers and employees. At Riley & You we know...
Business Card Etiquette: 3 Tips on How To Use a Business Card
Most people have them, but not everyone knows how to use them. We're talking about business cards. Believe it or not, there are things you may be doing that render your business card useless for making connections. We wanted to give you three tips for using proper...
You charge WHAT for a website?!
Mission Impossible: Quality Website Design People who can design a website are everywhere you turn. Your neighbor's grandson can do it; companies on the internet want to design your website for as little as $20 per month. Even you can design your own website with the...