Brand Values: The Key to Connecting with Consumers

What does your brand stand for? If you don’t have an answer to that question, there’s a good chance you’re not connecting with a large portion of your audience. In a study by Harvard Business Review, 64% of consumers stated that their brand relationships are...

Articles On Managing Your Brand

5 Tips to Create Brand Loyalty

5 Tips to Create Brand Loyalty

When you think of the word “brand,” you may think that means just your logo and your tagline. But logos and taglines don’t create loyal customers. If you want to build brand loyalty with your customers, your brand needs to be reflected in every interaction you have....

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2018: Half a Year, Twice as Fun

2018: Half a Year, Twice as Fun

At Riley & You, we are having a blast in 2018. The year is only halfway done, but we are having twice as much fun. We’ve had great results with great clients, and the second half is only going to get better. Here are some of the great projects we have worked on so...

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Brand Positioning in 4 Points

Brand Positioning in 4 Points

When you start a new company, there are many moving parts to consider. But one that can’t be overlooked is how you will brand your company. You know that this is important, but do you have the skills and the team who can make it happen? You probably have an idea for a...

read more
3 Keys for a Strong Brand Identity

3 Keys for a Strong Brand Identity

You're starting a new business because you see a need in the marketplace that you can meet or exceed. You have done your homework and had conversations with investors. You've examined the market and identified your target audience. You've gathered materials and...

read more
Brand Consistent Email: Why It Matters

Brand Consistent Email: Why It Matters

You have heard about the wonders of email marketing and how having regular contact with your customers is important for nurturing your client base. According to MediaPost.com, email marketing ranked as the best channel for overall ROI in a poll of over 1,100...

read more
5 Tips to Create Brand Loyalty

5 Tips to Create Brand Loyalty

When you think of the word “brand,” you may think that means just your logo and your tagline. But logos and taglines don’t create loyal customers. If you want to build brand loyalty with your customers, your brand needs to be reflected in every interaction you have....

read more
2018: Half a Year, Twice as Fun

2018: Half a Year, Twice as Fun

At Riley & You, we are having a blast in 2018. The year is only halfway done, but we are having twice as much fun. We’ve had great results with great clients, and the second half is only going to get better. Here are some of the great projects we have worked on so...

read more
Brand Positioning in 4 Points

Brand Positioning in 4 Points

When you start a new company, there are many moving parts to consider. But one that can’t be overlooked is how you will brand your company. You know that this is important, but do you have the skills and the team who can make it happen? You probably have an idea for a...

read more
3 Keys for a Strong Brand Identity

3 Keys for a Strong Brand Identity

You're starting a new business because you see a need in the marketplace that you can meet or exceed. You have done your homework and had conversations with investors. You've examined the market and identified your target audience. You've gathered materials and...

read more
Brand Consistent Email: Why It Matters

Brand Consistent Email: Why It Matters

You have heard about the wonders of email marketing and how having regular contact with your customers is important for nurturing your client base. According to MediaPost.com, email marketing ranked as the best channel for overall ROI in a poll of over 1,100...

read more