When you think of the word “brand,” you may think that means just your logo and your tagline. But logos and taglines don’t create loyal customers. If you want to build brand loyalty with your customers, your brand needs to be reflected in every interaction you have....
Articles On Managing Your Brand
2018: Half a Year, Twice as Fun
At Riley & You, we are having a blast in 2018. The year is only halfway done, but we are having twice as much fun. We’ve had great results with great clients, and the second half is only going to get better. Here are some of the great projects we have worked on so...
Brand Positioning in 4 Points
When you start a new company, there are many moving parts to consider. But one that can’t be overlooked is how you will brand your company. You know that this is important, but do you have the skills and the team who can make it happen? You probably have an idea for a...
3 Keys for a Strong Brand Identity
You're starting a new business because you see a need in the marketplace that you can meet or exceed. You have done your homework and had conversations with investors. You've examined the market and identified your target audience. You've gathered materials and...
Brand Consistent Email: Why It Matters
You have heard about the wonders of email marketing and how having regular contact with your customers is important for nurturing your client base. According to MediaPost.com, email marketing ranked as the best channel for overall ROI in a poll of over 1,100...
Co-Branding: How You Can Work Together with Suppliers and Vendors at the End of the Year
The end of the year brings about unique opportunities for retail businesses to partner with suppliers and media vendors. It's the last push of the year to make, hit, or exceed revenue goals. We have some suggestions as you think about making the most of your marketing...
5 Tips to Create Brand Loyalty
When you think of the word “brand,” you may think that means just your logo and your tagline. But logos and taglines don’t create loyal customers. If you want to build brand loyalty with your customers, your brand needs to be reflected in every interaction you have....
2018: Half a Year, Twice as Fun
At Riley & You, we are having a blast in 2018. The year is only halfway done, but we are having twice as much fun. We’ve had great results with great clients, and the second half is only going to get better. Here are some of the great projects we have worked on so...
Brand Positioning in 4 Points
When you start a new company, there are many moving parts to consider. But one that can’t be overlooked is how you will brand your company. You know that this is important, but do you have the skills and the team who can make it happen? You probably have an idea for a...
3 Keys for a Strong Brand Identity
You're starting a new business because you see a need in the marketplace that you can meet or exceed. You have done your homework and had conversations with investors. You've examined the market and identified your target audience. You've gathered materials and...
Brand Consistent Email: Why It Matters
You have heard about the wonders of email marketing and how having regular contact with your customers is important for nurturing your client base. According to MediaPost.com, email marketing ranked as the best channel for overall ROI in a poll of over 1,100...
Co-Branding: How You Can Work Together with Suppliers and Vendors at the End of the Year
The end of the year brings about unique opportunities for retail businesses to partner with suppliers and media vendors. It's the last push of the year to make, hit, or exceed revenue goals. We have some suggestions as you think about making the most of your marketing...