Online advertising has huge advantages over traditional advertising, but it doesn’t mean you can’t do both. Riley & You experts can help you develop both types of campaigns for your company. However, online advertising offers some key benefits that other...
Articles On Doing Digital Right
Platform Potential: How to Maximize Your Organic Reach
If you have had a Facebook page for your company for few years, you may have wondered why it doesn’t seem to be as effective as it once was. You keep posting, but you realize that your organic reach is shrinking, and you are not the only one. Average Facebook organic...
Does Your Short Game Play Into Your Long-Term Goals?
Because online strategies and trends change frequently as new technology develops, it may seem futile to develop long-term goals for your online advertising. If you pulled your long-term strategy from three years ago out of the drawer, it would probably be focused...
Likes: Quality Over Quantity
How many “likes” does your Facebook page have? Do you know that according to a recent study only 1% of those “likes” will actually visit your page? In the ever-changing, algorithm-driven world of Facebook, “likes” alone are not enough to get your content in front of...
E-Commerce is Expanding in Big Ways
How accessible are your products to customers? How many steps or clicks do they have to go through to purchase your product online? Is your product even available online? Nine out of ten consumers turn to social media for help making a purchasing decision, and 75% of...
The Facebook Algorithm: What You Need to Know to Boost Your Reach
Every 60 seconds on Facebook: 510,000 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded, according to The Social Skinny. Facebook is the number one social media site in the world and boasts 1.8 billion monthly active users. These users...
5 Benefits of Online Advertising
Online advertising has huge advantages over traditional advertising, but it doesn’t mean you can’t do both. Riley & You experts can help you develop both types of campaigns for your company. However, online advertising offers some key benefits that other...
Platform Potential: How to Maximize Your Organic Reach
If you have had a Facebook page for your company for few years, you may have wondered why it doesn’t seem to be as effective as it once was. You keep posting, but you realize that your organic reach is shrinking, and you are not the only one. Average Facebook organic...
Does Your Short Game Play Into Your Long-Term Goals?
Because online strategies and trends change frequently as new technology develops, it may seem futile to develop long-term goals for your online advertising. If you pulled your long-term strategy from three years ago out of the drawer, it would probably be focused...
Likes: Quality Over Quantity
How many “likes” does your Facebook page have? Do you know that according to a recent study only 1% of those “likes” will actually visit your page? In the ever-changing, algorithm-driven world of Facebook, “likes” alone are not enough to get your content in front of...
E-Commerce is Expanding in Big Ways
How accessible are your products to customers? How many steps or clicks do they have to go through to purchase your product online? Is your product even available online? Nine out of ten consumers turn to social media for help making a purchasing decision, and 75% of...
The Facebook Algorithm: What You Need to Know to Boost Your Reach
Every 60 seconds on Facebook: 510,000 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded, according to The Social Skinny. Facebook is the number one social media site in the world and boasts 1.8 billion monthly active users. These users...