Bottom-of-Funnel Digital Marketing Strategies to Secure the Sale

Just like the top and middle of your sales funnel, the bottom requires strategy and finesse. Unlike your top-of-funnel brand awareness strategies, the mid-funnel stages rely on the success of your strategy in the stage above. For your bottom-funnel strategies to...

Articles On Doing Digital Right

5 Benefits of Online Advertising

5 Benefits of Online Advertising

Online advertising has huge advantages over traditional advertising, but it doesn’t mean you can’t do both. Riley & You experts can help you develop both types of campaigns for your company. However, online advertising offers some key benefits that other...

read more
Platform Potential: How to Maximize Your Organic Reach

Platform Potential: How to Maximize Your Organic Reach

If you have had a Facebook page for your company for few years, you may have wondered why it doesn’t seem to be as effective as it once was. You keep posting, but you realize that your organic reach is shrinking, and you are not the only one. Average Facebook organic...

read more
Does Your Short Game Play Into Your Long-Term Goals?

Does Your Short Game Play Into Your Long-Term Goals?

Because online strategies and trends change frequently as new technology develops, it may seem futile to develop long-term goals for your online advertising. If you pulled your long-term strategy from three years ago out of the drawer, it would probably be focused...

read more
Likes: Quality Over Quantity

Likes: Quality Over Quantity

How many “likes” does your Facebook page have? Do you know that according to a recent study only 1% of those “likes” will actually visit your page? In the ever-changing, algorithm-driven world of Facebook, “likes” alone are not enough to get your content in front of...

read more
E-Commerce is Expanding in Big Ways

E-Commerce is Expanding in Big Ways

How accessible are your products to customers? How many steps or clicks do they have to go through to purchase your product online? Is your product even available online? Nine out of ten consumers turn to social media for help making a purchasing decision, and 75% of...

read more
5 Benefits of Online Advertising

5 Benefits of Online Advertising

Online advertising has huge advantages over traditional advertising, but it doesn’t mean you can’t do both. Riley & You experts can help you develop both types of campaigns for your company. However, online advertising offers some key benefits that other...

read more
Platform Potential: How to Maximize Your Organic Reach

Platform Potential: How to Maximize Your Organic Reach

If you have had a Facebook page for your company for few years, you may have wondered why it doesn’t seem to be as effective as it once was. You keep posting, but you realize that your organic reach is shrinking, and you are not the only one. Average Facebook organic...

read more
Does Your Short Game Play Into Your Long-Term Goals?

Does Your Short Game Play Into Your Long-Term Goals?

Because online strategies and trends change frequently as new technology develops, it may seem futile to develop long-term goals for your online advertising. If you pulled your long-term strategy from three years ago out of the drawer, it would probably be focused...

read more
Likes: Quality Over Quantity

Likes: Quality Over Quantity

How many “likes” does your Facebook page have? Do you know that according to a recent study only 1% of those “likes” will actually visit your page? In the ever-changing, algorithm-driven world of Facebook, “likes” alone are not enough to get your content in front of...

read more
E-Commerce is Expanding in Big Ways

E-Commerce is Expanding in Big Ways

How accessible are your products to customers? How many steps or clicks do they have to go through to purchase your product online? Is your product even available online? Nine out of ten consumers turn to social media for help making a purchasing decision, and 75% of...

read more