No one would argue that the availability of the internet almost anywhere at any time has caused huge shifts in how consumers behave. Most notably is the difference between online shopping and shopping in a store. Retail stores struggle to compete with online stores,...
Dealers who focus on premium and luxury appliances don't always realize how much data they have access to. Or what kind of information can be uncovered from that data, if they only know where to look. Our team has had the privilege of working with multiple dealers...
Facebook has gotten rid of its 5-star review system and switched to Recommendations. We've seen glimpses of this pending change in recent months, as Facebook promoted the Recommendations feature to users seeking input from their Facebook universe on everything from...
The amount of video content has exploded in the last few years. Everywhere you look you can find people of all ages consuming video. One-third of online activity is spent watching video, and over half of that content is viewed on mobile devices. YouTube has over a...
The beauty of online advertising is simple: a link to your website gives people a way to learn about your company. A click becomes an easy way to walk in the front door of your business without ever setting foot outside. When done correctly, your online campaign can...
What’s Happening Behind the Scenes with Algorithms and “Bait” Posting. If you feel like your “organic reach” on Facebook is shrinking, you aren’t the only one. According to Buzzsumo.com, the average number of engagements was down 20% in the first six months of 2017...
No one would argue that the availability of the internet almost anywhere at any time has caused huge shifts in how consumers behave. Most notably is the difference between online shopping and shopping in a store. Retail stores struggle to compete with online stores,...
Dealers who focus on premium and luxury appliances don't always realize how much data they have access to. Or what kind of information can be uncovered from that data, if they only know where to look. Our team has had the privilege of working with multiple dealers...
Facebook has gotten rid of its 5-star review system and switched to Recommendations. We've seen glimpses of this pending change in recent months, as Facebook promoted the Recommendations feature to users seeking input from their Facebook universe on everything from...
The amount of video content has exploded in the last few years. Everywhere you look you can find people of all ages consuming video. One-third of online activity is spent watching video, and over half of that content is viewed on mobile devices. YouTube has over a...
The beauty of online advertising is simple: a link to your website gives people a way to learn about your company. A click becomes an easy way to walk in the front door of your business without ever setting foot outside. When done correctly, your online campaign can...
What’s Happening Behind the Scenes with Algorithms and “Bait” Posting. If you feel like your “organic reach” on Facebook is shrinking, you aren’t the only one. According to Buzzsumo.com, the average number of engagements was down 20% in the first six months of 2017...