If you don’t know your data, you may not be making good business decisions. You may have access to your data, but do you understand what it means? Andrew Ansley from Raven.com states, “The key to effective marketing is to have a solid handle on the data. If you’re not paying attention to how your various marketing channels – organic, paid, social media, and email – are performing, you’ll end up wasting time and money, losing potential customers in the process.”
- Data Drives Decisions. You can’t make good business decisions without good data. Just like a business owner can’t run a successful business unless they pay attention to their sales data, you need to pay attention to your marketing data too. It tells you who is looking at your product and what they are buying. Data is the key to improving your ROI on your marketing dollars.
- Data Points Matter. In this digital age, there is no shortage of data that is available to you. But do you know which data points actually matter? The ones that are important to you might not be important to another business – it all depends on your objectives. Riley & You customizes our approach to your data because we know which metrics matter the most to you and will help you achieve your goals.
- Dashboards Display Data Effectively. A Marketing Dashboard is like a dashboard on your car; it gives you all the important data you need in one accessible location. For Riley & You clients, we create a custom dashboard page that displays data in a way that’s easy to understand with graphs and charts. We customize it to fit your goals and tracks your KPIs. You have access to this dashboard any time and can even track the money you have spent in online marketing.
- We Utilize Your Data. Having all your data in one place is ideal. But having someone you can call to help you understand, review, and evaluate the data is even better. Best of all is knowing that your marketing team is utilizing that data to make adjustments to your marketing plans so that you continue to get the most bang for your buck.
At Riley & You, we use dashboards as a reference for our clients to understand what’s going on “behind-the-scenes.” When you understand what all the data means, then you can make informed decisions about your business, your marketing plan, and your budget. Call us today to let us get started creating a dashboard for your business!
