data

How Apple’s iOS Updates Are Affecting Online Advertising

How Apple’s iOS Updates Are Affecting Online Advertising

As digital marketing experts, we are all too familiar with the idea that the systems and tools we rely on can change at any moment. If you’re familiar with online advertising, you’ve probably been hearing these three letters a lot lately… iOS. In 2021, Apple’s...

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Client Dashboards: Understanding Your Data

Client Dashboards: Understanding Your Data

If you don’t know your data, you may not be making good business decisions. You may have access to your data, but do you understand what it means? Andrew Ansley from Raven.com states, "The key to effective marketing is to have a solid handle on the data. If you’re not...

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Utilizing Customer Data for Better ROI

Utilizing Customer Data for Better ROI

Digital marketing has revolutionized how retailers connect with their audiences. Now data on customers can be collected and stored in ways that we could never do on paper. Even though the method of connecting has changed and evolved, the importance of keeping the...

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