Your business is probably used to multichannel marketing because you have a variety of marketing tools: a website, a blog, social media, direct mail, maybe even radio or tv spots. And you have become really good at using these platforms to engage your audience and...
Maybe it’s been business as usual despite closed showrooms. Maybe sales have remained steady, or even picked up as storefronts are slowly opening again. There’s been a wave of pent-up demand and customers ready to spend money again. But this surge of business is...
At this point in time, the coronavirus has taken over conversations, news feeds, email, and article content for months. Most brands have at least acknowledged the current state of affairs and had to adapt their marketing as well as their social media content. Some...
Over the last few months, sales have been tough for most businesses. We asked our list of premium dealers how they fared during the front-end of the COVID-19 crisis and more specifically, what sales looked like in April, as that was the month many appliance dealers...
Did you get a bit rattled over the last few weeks? It's okay, you can be honest and say yes. I don't know anyone who was completely prepared for the dramatic challenges we suddenly faced or the speed at which information was changing. From a business perspective,...
The Memorial Day sales window is a popular time for consumers, especially when they're seeking out deals on appliances. But is that the hot window for the premium and luxury dealer? Appliance manufacturers and independent dealers tend to hold their collective sales...