Beginning in the 1970s, independent appliance dealers have enjoyed a great run. As family-owned businesses, they are often cornerstones in their communities. Everyone recognizes their name, and there is a lot of pride in having the second or even third generation...
We all know this isn't going to be a typical end of the year article. In many ways, 2020 is full of things we would like to forget. But as the year disappears into the distance behind us, there are some things that we all should reflect on and remember. As we turn the...
Your business is probably used to multichannel marketing because you have a variety of marketing tools: a website, a blog, social media, direct mail, maybe even radio or tv spots. And you have become really good at using these platforms to engage your audience and...
Maybe it’s been business as usual despite closed showrooms. Maybe sales have remained steady, or even picked up as storefronts are slowly opening again. There’s been a wave of pent-up demand and customers ready to spend money again. But this surge of business is...
At this point in time, the coronavirus has taken over conversations, news feeds, email, and article content for months. Most brands have at least acknowledged the current state of affairs and had to adapt their marketing as well as their social media content. Some...
Over the last few months, sales have been tough for most businesses. We asked our list of premium dealers how they fared during the front-end of the COVID-19 crisis and more specifically, what sales looked like in April, as that was the month many appliance dealers...