If your company relies on retail to drive growth, planning client engagement, and promotion through advertising campaigns is central to your marketing plan. Advertising today is a mixture of traditional advertising and new media advertising, like Google Ad Words, Facebook, email marketing, and more. You have to take control of your advertising by planning in advance or the benefits of advertising will be lost and your growth could be derailed.
Annual campaign planning …
- Sets your budget in place early so you have better control of expenses, more defined financial direction, and the ability to forecast net profits.
- Establishes a strategy, which aligns with your growth objectives instead of being influenced by the growth objectives of your vendors.
- Creates greater negotiating power with your media buys, reducing costs, and gaining more leverage with key media you choose.
- Eliminates impulse media buys when you see bargain media who are underperforming in driving new business.
- Forces you to analyze your media purchases in advance and then prioritize which media brings the most value to your growth.
- Saves time because the plan is decided in advance, and you can eliminate multiple team meetings.
- Improves your leveraging capability with funding vendors as they understand your plan, allowing them to capture additional ad funds.
- Creates more time for leadership and management to focus on selling, follow up, and customer satisfaction.
- Prepares you to respond quickly to an unexpected market opportunity or market issue that impacts growth.
- Gives you a better purchasing plan with a blueprint of what products and brands you plan to promote.
We’ll stop at these ten indisputable benefits, yet there are even more. The growth our clients experience is directly connected to planned annual campaigns. Embrace planning and embrace the growth of your future.
