retail marketing

When Features-Focused Marketing Isn’t Enough

When Features-Focused Marketing Isn’t Enough

When studying the differences between mass retail marketing and premium/ luxury marketing, purchase patterns show that each market has different expectations. There’s a major mindset difference in the purchasing audience, and it can be summed up in one simple...

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Progressive Communication in Crisis

Progressive Communication in Crisis

Did you get a bit rattled over the last few weeks? It's okay, you can be honest and say yes. I don't know anyone who was completely prepared for the dramatic challenges we suddenly faced or the speed at which information was changing.  From a business perspective,...

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Clear Communications to Consumers on Covid 19

None of us knows what the future holds, and while we hope and pray that things return to "normal" as soon as possible, nothing feels "normal" today. Acknowledging the unique circumstances as they are evolving, and addressing potential concerns of your clients is not...

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What Classic Blue Means for 2020

What Classic Blue Means for 2020

Pantone recently named their color of the year for 2020: Classic Blue. It was a surprising choice to usher in the new decade as we've all been used to seeing vibrant, exciting, trendy colors from Pantone to signify each year. Pantone describes Classic Blue as “a...

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Luxury’s Hot Sales Window

Luxury’s Hot Sales Window

The Memorial Day sales window is a popular time for consumers, especially when they're seeking out deals on appliances. But is that the hot window for the premium and luxury dealer? Appliance manufacturers and independent dealers tend to hold their collective sales...

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Customer Experience – Preparing your Future

Customer Experience – Preparing your Future

Businesses that focus on customer experience (CX) find unique ways to meet the needs of their customers. Customer experience goes beyond customer service and encompasses the whole journey for the customer. Now it’s time to take action. Once you understand your...

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