Good communication is not just about what you say to your customers. It’s also about finding a way to communicate so they will listen and respond back to you. However before your customers will listen to you, you must listen to them. They can give you insight into their wants, needs, and how they prefer to receive information. When they see that you’re interested in them, they’ll be more interested in you.
Here are some simple ways you can listen to your customers:
- Ask them how you can improve your services and make positive changes based on their feedback.
- Listen to their concerns and resolve them quickly and efficiently.
- Search social media channels to see what they’re saying about your business.
- Monitor online review websites closely.
One of the forgotten parts of good communication is listening. When your customers feel like you have heard them, you have found the key to opening their ears. It makes them feel like their opinions matter and that you genuinely care about them as a customer. It builds trust, which in turn builds loyalty. In your own life, you probably have some companies, such as electronic brands, clothing stores, restaurants, or beauty products, to which you are loyal because of their consistently great service. Once you’ve listened to your customers, you are ready to get them to listen to you.
Here are some tips to get customers to listen to you:
- Go above and beyond to provide excellent customer service.
- Treat them genuinely and sincerely.
- Thank them for their patronage.
- Keep your content scannable and concise for easy consumption.
These tips can help you get more customers to respond to your emails, engage with your social media posts, and even into your place of business. Some may show their interest by calling you, visiting your website, or buying your products or services, but not every single customer will listen because it’s virtually impossible to hit 100% of your target market. Instead of focusing on the small percentages that aren’t listening, focus on interacting with the customers who are. If you can gain their trust, they will keep coming back to you and help spread the word.
