social media

Top-Of-Funnel Digital Marketing Strategies That Work

Top-Of-Funnel Digital Marketing Strategies That Work

The sales funnel represents the path your customers take from the beginning of their shopping experience all the way to the sale. In the age of e-mail, social media, and online advertising, digital plays an essential role in modern marketing strategies. In this...

read more
The Next Generation of Luxury Consumers

The Next Generation of Luxury Consumers

Ask many high-end appliance dealers who their target audience is and they'll likely describe what sounds like a typical high-earning Baby Boomer. More specifically, they may describe empty-nesters in their mid-50s or older who have worked hard through their...

read more
The 2022 Social Media Updates You Need To Know

The 2022 Social Media Updates You Need To Know

You may have a strong social media strategy now, but if you’re not refreshing your approach based on platform updates, your metrics could suffer. At Riley & You we believe that keeping up on social media trends and updates is an essential component of digital...

read more
The Art of Connecting with Builders and Designers

The Art of Connecting with Builders and Designers

Every dealer puts a different emphasis on their trade business. For some, builders and designers only make up a small percentage of their sales, but for others, trade professionals are a primary source of business. In our experience, the healthiest dealers are the...

read more
4 Tips to Think and Act Locally on Social Media

4 Tips to Think and Act Locally on Social Media

Social media has become an essential component of any digital marketing strategy. With nearly three billion active users on Facebook and close to one billion on Instagram, social media platforms provide a tremendous opportunity to generate brand...

read more