social media

The Next Generation of Luxury Consumers

The Next Generation of Luxury Consumers

Ask many high-end appliance dealers who their target audience is and they'll likely describe what sounds like a typical high-earning Baby Boomer. More specifically, they may describe empty-nesters in their mid-50s or older who have worked hard through their...

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The 2022 Social Media Updates You Need To Know

The 2022 Social Media Updates You Need To Know

You may have a strong social media strategy now, but if you’re not refreshing your approach based on platform updates, your metrics could suffer. At Riley & You we believe that keeping up on social media trends and updates is an essential component of digital...

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The Art of Connecting with Builders and Designers

The Art of Connecting with Builders and Designers

Every dealer puts a different emphasis on their trade business. For some, builders and designers only make up a small percentage of their sales, but for others, trade professionals are a primary source of business. In our experience, the healthiest dealers are the...

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4 Tips to Think and Act Locally on Social Media

4 Tips to Think and Act Locally on Social Media

Social media has become an essential component of any digital marketing strategy. With nearly three billion active users on Facebook and close to one billion on Instagram, social media platforms provide a tremendous opportunity to generate brand...

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5 Tips to Hone Your Online Holiday Marketing Strategy

5 Tips to Hone Your Online Holiday Marketing Strategy

It’s no secret that the holiday season brings peak sales to businesses spanning many markets, but is your company really getting the most profit possible during this time of the year? With major lifestyle shifts and the overwhelming popularity of online shopping and...

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5 Key Digital Marketing Components and Why They Matter

5 Key Digital Marketing Components and Why They Matter

When you run a small business, it’s easy to stick to the same marketing strategy for years and resist change. However, real growth requires the willingness to adapt to the ever-shifting landscape. When it comes to digital strategy, it’s not too late to find out what...

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