reputation and review management

Build Interest with Mid-Funnel Digital Marketing Strategies

Build Interest with Mid-Funnel Digital Marketing Strategies

A sales funnel reflects the journey that consumers take towards making a purchase and ultimately becoming repeat consumers. And a strategically designed sales funnel can bring significant growth and revenue to your business. In a recent blog post, we kicked off our...

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How to Attract the Affluent Buyer

How to Attract the Affluent Buyer

While the affluent buyer is a smaller subsection of the overall consumer audience, it is one that packs a big financial punch. And as a luxury and premium appliance dealer, it's an audience you need to understand. From how this audience has changed to how to adjust...

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The Path to Brand Authority: 3 Essential Strategies

The Path to Brand Authority: 3 Essential Strategies

Brand authority is one of those marketing goals that every small business owner strives for whether they are aware of it or not. Though the definition varies, the basic concept is this: when consumers think of your business as more reputable and trustworthy than your...

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5 Key Digital Marketing Components and Why They Matter

5 Key Digital Marketing Components and Why They Matter

When you run a small business, it’s easy to stick to the same marketing strategy for years and resist change. However, real growth requires the willingness to adapt to the ever-shifting landscape. When it comes to digital strategy, it’s not too late to find out what...

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Reviewers Now Notified of Review Responses on Google

Reviewers Now Notified of Review Responses on Google

Imagine this: A customer calls your business and leaves a message (along with their name and phone number) about how helpful your sales team was, how much they are enjoying the product they purchased from you, and that they've already told 5 friends to shop at your...

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