The thought of implementing a CX strategy might seem daunting. But it doesn’t have to be. Adopting a strategy simply means that you are prioritizing how a customer feels when they interact with you.
Brand authority is one of those marketing goals that every small business owner strives for whether they are aware of it or not. Though the definition varies, the basic concept is this: when consumers think of your business as more reputable and trustworthy than your...
When you run a small business, it’s easy to stick to the same marketing strategy for years and resist change. However, real growth requires the willingness to adapt to the ever-shifting landscape. When it comes to digital strategy, it’s not too late to find out what...
Imagine this: A customer calls your business and leaves a message (along with their name and phone number) about how helpful your sales team was, how much they are enjoying the product they purchased from you, and that they've already told 5 friends to shop at your...
Facebook has gotten rid of its 5-star review system and switched to Recommendations. We've seen glimpses of this pending change in recent months, as Facebook promoted the Recommendations feature to users seeking input from their Facebook universe on everything from...
Every day people are giving reviews of your products. Some reviews are formal ratings, and some are informal shout-outs on social media. When you get negative reviews, you need to have a plan and support to be able to address them. But many can also be positive....