At Riley & You, we strive to offer the best service to all our clients through our expertise, integrity, and experience. Although most companies claim to offer these same things, we go above and beyond to foster and maintain our client relationships. One way we do...
Because online strategies and trends change frequently as new technology develops, it may seem futile to develop long-term goals for your online advertising. If you pulled your long-term strategy from three years ago out of the drawer, it would probably be focused...
Which is easier: going to the customer or getting the customer to come to you? Instead of reaching out to customers, maybe you should consider ways to get them to reach out to you. This is considered inbound marketing, and spending marketing dollars to get customers...
You have heard of millennials and you may have been annoyed by them, but who are they and why should you care? Millennials are people born between 1977 and 2000, and older generations have been annoyed by the younger generations that follow them for centuries....
To say that social media has revolutionized marketing would be an understatement. The advent and spread of this medium has impacted the way we do life and the way we do marketing for our clients. We have seen marketing communication change in many ways over recent...
Your brand is how your customers or clients know you. In our rapidly changing culture and industries, an organization can make slight adjustments in philosophy, mission, or focus that take the company in a completely different direction. You are your brand. Your brand...