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4 Tips to Think and Act Locally on Social Media

4 Tips to Think and Act Locally on Social Media

Social media has become an essential component of any digital marketing strategy. With nearly three billion active users on Facebook and close to one billion on Instagram, social media platforms provide a tremendous opportunity to generate brand...

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Facebook Reviews Become Recommendations

Facebook Reviews Become Recommendations

Facebook has gotten rid of its 5-star review system and switched to Recommendations. We've seen glimpses of this pending change in recent months, as Facebook promoted the Recommendations feature to users seeking input from their Facebook universe on everything from...

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The Shrinking Organic Reach Phenomenon

The Shrinking Organic Reach Phenomenon

What’s Happening Behind the Scenes with Algorithms and “Bait” Posting. If you feel like your “organic reach” on Facebook is shrinking, you aren’t the only one. According to Buzzsumo.com, the average number of engagements was down 20% in the first six months of 2017...

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Likes: Quality Over Quantity

Likes: Quality Over Quantity

How many “likes” does your Facebook page have? Do you know that according to a recent study only 1% of those “likes” will actually visit your page? In the ever-changing, algorithm-driven world of Facebook, “likes” alone are not enough to get your content in front of...

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5 Ways Social Media Has Changed Marketing Communication  

5 Ways Social Media Has Changed Marketing Communication  

To say that social media has revolutionized marketing would be an understatement. The advent and spread of this medium has impacted the way we do life and the way we do marketing for our clients. We have seen marketing communication change in many ways over recent...

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