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How Apple’s iOS Updates Are Affecting Online Advertising

How Apple’s iOS Updates Are Affecting Online Advertising

As digital marketing experts, we are all too familiar with the idea that the systems and tools we rely on can change at any moment. If you’re familiar with online advertising, you’ve probably been hearing these three letters a lot lately… iOS. In 2021, Apple’s...

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The 2022 Social Media Updates You Need To Know

The 2022 Social Media Updates You Need To Know

You may have a strong social media strategy now, but if you’re not refreshing your approach based on platform updates, your metrics could suffer. At Riley & You we believe that keeping up on social media trends and updates is an essential component of digital...

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Facebook vs. Instagram: Where Should I Put My Ad Money?

Facebook vs. Instagram: Where Should I Put My Ad Money?

So you’ve decided to branch out into social media advertising. First of all, congratulations! With roughly 2.9 billion active users on Facebook and 1.4 billion active users on Instagram according to Statista, it’s no wonder why so many marketers and businesses...

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4 Tips to Think and Act Locally on Social Media

4 Tips to Think and Act Locally on Social Media

Social media has become an essential component of any digital marketing strategy. With nearly three billion active users on Facebook and close to one billion on Instagram, social media platforms provide a tremendous opportunity to generate brand...

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Facebook Reviews Become Recommendations

Facebook Reviews Become Recommendations

Facebook has gotten rid of its 5-star review system and switched to Recommendations. We've seen glimpses of this pending change in recent months, as Facebook promoted the Recommendations feature to users seeking input from their Facebook universe on everything from...

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The Shrinking Organic Reach Phenomenon

The Shrinking Organic Reach Phenomenon

What’s Happening Behind the Scenes with Algorithms and “Bait” Posting. If you feel like your “organic reach” on Facebook is shrinking, you aren’t the only one. According to Buzzsumo.com, the average number of engagements was down 20% in the first six months of 2017...

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