You may have a strong social media strategy now, but if you’re not refreshing your approach based on platform updates, your metrics could suffer. At Riley & You we believe that keeping up on social media trends and updates is an essential component of digital...
So you’ve decided to branch out into social media advertising. First of all, congratulations! With roughly 2.9 billion active users on Facebook and 1.4 billion active users on Instagram according to Statista, it’s no wonder why so many marketers and businesses...
Social media has become an essential component of any digital marketing strategy. With nearly three billion active users on Facebook and close to one billion on Instagram, social media platforms provide a tremendous opportunity to generate brand...
Facebook has gotten rid of its 5-star review system and switched to Recommendations. We've seen glimpses of this pending change in recent months, as Facebook promoted the Recommendations feature to users seeking input from their Facebook universe on everything from...
What’s Happening Behind the Scenes with Algorithms and “Bait” Posting. If you feel like your “organic reach” on Facebook is shrinking, you aren’t the only one. According to Buzzsumo.com, the average number of engagements was down 20% in the first six months of 2017...
How many “likes” does your Facebook page have? Do you know that according to a recent study only 1% of those “likes” will actually visit your page? In the ever-changing, algorithm-driven world of Facebook, “likes” alone are not enough to get your content in front of...