Small, independent businesses - businesses with annual sales volume under $100 million - are looking to maximize growth in a way that provides the best ROI. At Riley & You, we believe that email marketing is one of the best ways to accomplish this for many...
email marketing
5 Common Mistakes in Online Marketing Strategy
At Riley & You, people come to us all the time frustrated and confused about why their online marketing isn’t working. They have created several different social media accounts and paid for programs they have no idea how to use. They heard that online marketing...
Brand Consistent Email: Why It Matters
You have heard about the wonders of email marketing and how having regular contact with your customers is important for nurturing your client base. According to MediaPost.com, email marketing ranked as the best channel for overall ROI in a poll of over 1,100...
Email Isn’t Dead: Don’t Underestimate the Power of the Inbox
Social media has become all the rage. Everyone has a Facebook page and a Twitter account, or even Instagram and Snapchat. Many companies have increased their search advertising and online ads. But what if you are missing one of the most powerful digital marketing...
17 Rules to Follow to Ensure Proper Email Etiquette
What image are you projecting when you email clients and prospects? How do they perceive you? Your emails are a representation of you and your company. Fonts, typos, incorrect grammar, emoticons, and email signatures make a big impression. That’s why it’s so important...
10 Reasons eNewsletters are Important for your Business
Newsletters may seem like an old-fashioned marketing tool. However, in this computer age, electronic newsletters can still be very effective in reaching potential customers and generating sales for your company. We have ten reasons you should consider a newsletter as...