email marketing

5 Tips to Hone Your Online Holiday Marketing Strategy

5 Tips to Hone Your Online Holiday Marketing Strategy

It’s no secret that the holiday season brings peak sales to businesses spanning many markets, but is your company really getting the most profit possible during this time of the year? With major lifestyle shifts and the overwhelming popularity of online shopping and...

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Plan Ahead: 3 Marketing Strategies For Future Profits

Plan Ahead: 3 Marketing Strategies For Future Profits

Unless you are tied up in managing your ongoing backorder list with customers, it's time to stop for a moment and think about your next best steps as an appliance dealer. And if you are managing your ongoing backorder list, stop and delegate it to someone else or just...

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5 Key Digital Marketing Components and Why They Matter

5 Key Digital Marketing Components and Why They Matter

When you run a small business, it’s easy to stick to the same marketing strategy for years and resist change. However, real growth requires the willingness to adapt to the ever-shifting landscape. When it comes to digital strategy, it’s not too late to find out what...

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Grow Your High-End Business With Email Marketing

Grow Your High-End Business With Email Marketing

At Riley & You, we continue to tout the importance of a consistent email marketing strategy to our premium and luxury appliance clients, and with good reason. In today’s landscape, any marketing strategy needs to include content marketing to be...

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Beyond the Showroom: Rethinking Luxury and Premium Selling

Beyond the Showroom: Rethinking Luxury and Premium Selling

Before the spring of 2020, your showroom was a key part of your sales model. Appliance dealers used their funds to host events and draw people in to see their products in person. Manufacturers used the direct connections that come with showroom events to build their...

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