At this point, most customers understand that supply chain issues will have an impact on the delivery schedule for new appliances. But they still may not be prepared for the reality of current timelines for high-end brands. With home improvement industry growth at...
From online research to in-person visits, today’s customer journey is more complex than ever before. With so many new technological advancements, businesses have an even greater number of opportunities to create and maintain relationships with consumers. While...
Your business is using social media to help customers find and learn about your business. But have you considered that social media might be a new way for you to connect with individual customers as well? Social media today is a valuable tool for two-way...
In the premium appliance industry, we probably would all agree that “backorder” should be added to the list of overused business words from 2020 – along with, say, “WFH,” “pivot,” and “unprecedented.” In the past, your process probably involved a member of your sales...
Whether your store has been around for decades or just a few years, your customers are changing. At the bare minimum, they are getting older and their buying habits and needs change as they age. But you have also felt the rapid changes in technology, in your products,...
Customer service is something you have worked hard to develop in your business. You have become an expert at responding to customer’s needs in a timely and appropriate manner. You have hired and trained the people who interact with your customers, and they do a great...