customer experience

Your Business is Adapting to Change, But is it Working?

Your Business is Adapting to Change, But is it Working?

If the past two years have taught marketers and business owners anything, it’s that adapting to change will make or break a business. In fact, Investopedia cites ineffective business planning as one of the most common reasons small businesses fail, and a major...

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Making the Most of Live Chat

Making the Most of Live Chat

Those chat icons on the side of websites have become pretty common. They pop up on some of the websites you visit asking if you need additional help. But do they really help improve your customer service or do people find them annoying?  The truth is that live...

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Aligning Marketing Strategies with Business Goals

Aligning Marketing Strategies with Business Goals

You have goals for your business related to income, sales, and revenue. You also have goals for your marketing in terms of clicks, likes, and traffic to your store or on your website. But the real question is: Are your marketing strategies working in tandem with your...

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