When someone purchases an appliance from your showroom, the relationship doesn't end with the card swipe and signature. The customer/dealer relationship is one that—like any relationship—needs nurturing and follow-up care. Do you keep in touch with your clients after...
The thought of implementing a CX strategy might seem daunting. But it doesn’t have to be. Adopting a strategy simply means that you are prioritizing how a customer feels when they interact with you.
If the past two years have taught marketers and business owners anything, it’s that adapting to change will make or break a business. In fact, Investopedia cites ineffective business planning as one of the most common reasons small businesses fail, and a major...
At this point, most customers understand that supply chain issues will have an impact on the delivery schedule for new appliances. But they still may not be prepared for the reality of current timelines for high-end brands. With home improvement industry growth at...
Strong customer relationships are crucial, not just for growth, but for keeping your business afloat. Individual sales are valuable, but ultimately you should be focusing on building customer loyalty. We’ve discussed how e-mail marketing and in-person...
Unless you are tied up in managing your ongoing backorder list with customers, it's time to stop for a moment and think about your next best steps as an appliance dealer. And if you are managing your ongoing backorder list, stop and delegate it to someone else or just...