customer experience

Create Repeat Customers: Close Your Marketing Loop

Create Repeat Customers: Close Your Marketing Loop

When someone purchases an appliance from your showroom, the relationship doesn't end with the card swipe and signature. The customer/dealer relationship is one that—like any relationship—needs nurturing and follow-up care. Do you keep in touch with your clients after...

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Your Business is Adapting to Change, But is it Working?

Your Business is Adapting to Change, But is it Working?

If the past two years have taught marketers and business owners anything, it’s that adapting to change will make or break a business. In fact, Investopedia cites ineffective business planning as one of the most common reasons small businesses fail, and a major...

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Ease Backorder Concerns with These Positive Talking Points

Ease Backorder Concerns with These Positive Talking Points

At this point, most customers understand that supply chain issues will have an impact on the delivery schedule for new appliances. But they still may not be prepared for the reality of current timelines for high-end brands. With home improvement industry growth at...

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Solidify the Customer Relationship with Gifts

Solidify the Customer Relationship with Gifts

Strong customer relationships are crucial, not just for growth, but for keeping your business afloat. Individual sales are valuable, but ultimately you should be focusing on building customer loyalty. We’ve discussed how e-mail marketing and in-person...

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Plan Ahead: 3 Marketing Strategies For Future Profits

Plan Ahead: 3 Marketing Strategies For Future Profits

Unless you are tied up in managing your ongoing backorder list with customers, it's time to stop for a moment and think about your next best steps as an appliance dealer. And if you are managing your ongoing backorder list, stop and delegate it to someone else or just...

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