The thought of implementing a CX strategy might seem daunting. But it doesn’t have to be. Adopting a strategy simply means that you are prioritizing how a customer feels when they interact with you.
If the past two years have taught marketers and business owners anything, it’s that adapting to change will make or break a business. In fact, Investopedia cites ineffective business planning as one of the most common reasons small businesses fail, and a major...
From online research to in-person visits, today’s customer journey is more complex than ever before. With so many new technological advancements, businesses have an even greater number of opportunities to create and maintain relationships with consumers. While...
Those chat icons on the side of websites have become pretty common. They pop up on some of the websites you visit asking if you need additional help. But do they really help improve your customer service or do people find them annoying? The truth is that live...
You have goals for your business related to income, sales, and revenue. You also have goals for your marketing in terms of clicks, likes, and traffic to your store or on your website. But the real question is: Are your marketing strategies working in tandem with your...