During the last 11 months of the global COVD-19 pandemic, businesses have had to adjust strategies, marketing, budgets, and more. As the situation evolved, every business scrambled to adapt their day-to-day operations to the fluctuating circumstances....
Now is the time to accept that there is no going back to the way things were before COVID-19. In the early months of the pandemic, we all tried to white-knuckle our way through until things "get back to normal." But by now – months in and with guidelines continuing to...
We all know this isn't going to be a typical end of the year article. In many ways, 2020 is full of things we would like to forget. But as the year disappears into the distance behind us, there are some things that we all should reflect on and remember. As we turn the...
Editor's Note: We recently wrote this article for a premium appliance dealer to share with their audience of high-end homeowners and trade professionals. It's a great example of how we use timely, relevant content to position our clients as experts with their...
This spring we have all adjusted to find new ways of doing things. Like many other businesses, you’ve had to shift to using more online communication tools than you had before. You might just be thinking this is a tool to help keep your business going through...
Maybe it’s been business as usual despite closed showrooms. Maybe sales have remained steady, or even picked up as storefronts are slowly opening again. There’s been a wave of pent-up demand and customers ready to spend money again. But this surge of business is...