COVID-19

Ease Backorder Concerns with These Positive Talking Points

Ease Backorder Concerns with These Positive Talking Points

At this point, most customers understand that supply chain issues will have an impact on the delivery schedule for new appliances. But they still may not be prepared for the reality of current timelines for high-end brands. With home improvement industry growth at...

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Beyond the Showroom: Rethinking Luxury and Premium Selling

Beyond the Showroom: Rethinking Luxury and Premium Selling

Before the spring of 2020, your showroom was a key part of your sales model. Appliance dealers used their funds to host events and draw people in to see their products in person. Manufacturers used the direct connections that come with showroom events to build their...

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Boomers are Booming on Social Media

Boomers are Booming on Social Media

In the past, social media didn’t seem that important for reaching the Baby Boom generation, and your business probably focused your online efforts on younger generations - Gen X and Millennials - and used more traditional marketing tools like television to reach...

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Lessons To Carry Into The New Year

Lessons To Carry Into The New Year

Now is the time to accept that there is no going back to the way things were before COVID-19. In the early months of the pandemic, we all tried to white-knuckle our way through until things "get back to normal." But by now – months in and with guidelines continuing to...

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2020 in the Rearview Mirror

2020 in the Rearview Mirror

We all know this isn't going to be a typical end of the year article. In many ways, 2020 is full of things we would like to forget. But as the year disappears into the distance behind us, there are some things that we all should reflect on and remember. As we turn the...

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