Small business owners are entrepreneurs creating their own paths to success, and creating an identity has everything to do with whether or not your small business is surviving and thriving. Without a specific statement of who you are, your value proposition, and what...
retail marketing
The Benefits of Hiring a Designer Liaison
Designers attend event hosted by Friedman's Appliances The title “Designer Liaison” makes many people stop and ask the question, “What does a designer liaison do?” The answer is simple. They work with an appliance retailer to help build relationships with kitchen...
Mastering Your Visual Merchandising
Jenn-Air gallery at A-1 Appliance Chances are you have already invested in marketing. A marketing agency created a cohesive, branded image. You discussed fonts and colors and have a unique logo. They even designed packaging and letterheads to ingrain your name into...
Tailoring Content for Success
Here at Riley & You, we write anything from advertisements, direct mail pieces, press releases, website, and social media material to newsletter articles. We research our clients’ company, the latest innovations in the industry, their competition, and consumer...
10 Steps to Stronger Partnerships with Premium Manufacturers
Building your business to obtain consistent and profitable months always seems to be a struggle. Creating stronger partnerships with premium manufacturers has many opportunities to drive more profit, yet these relationships require more planning and effort than a...
3 Key Benefits of Attending Trade Shows
Friedman's Appliances Exhibit at the HBA Homeshow When you think about trade shows, often the first things that run through your mind are the commitment it takes to make one successful for your business and what it will cost to participate. While these are important...