The customer experience is ever-changing, and major shifts in retail trends over the past two years have forced small businesses to rethink their strategy. While it may be tempting to continue working from your 2021 marketing playbook, you could be missing out on some...
When studying the differences between mass retail marketing and premium and luxury marketing, purchase patterns show that each market has different expectations. There’s a major mindset difference in the purchasing audience, and it can be summed up in one simple...
Pantone recently named their color of the year for 2020: Classic Blue. It was a surprising choice to usher in the new decade as we've all been used to seeing vibrant, exciting, trendy colors from Pantone to signify each year. Pantone describes Classic Blue as “a...
Businesses that focus on customer experience (CX) find unique ways to meet the needs of their customers. Customer experience goes beyond customer service and encompasses the whole journey for the customer. Now it’s time to take action. Once you understand your...
Premium retail brands don’t happen overnight or by accident. They are carefully crafted to connect with the high-end market. Affluent consumers comprise 20% of U.S. shoppers but account for 40% of consumer spending. If your brand is ready to step into these markets,...
Are your ads wasting money or making money? In our work over the last 12 years in the high-end appliance industry, we have found that many dealers invest a lot of money in advertising that doesn’t create growth. They waste precious marketing dollars on media buys...