Bottom-of-Funnel Digital Marketing Strategies to Secure the Sale

Just like the top and middle of your sales funnel, the bottom requires strategy and finesse. Unlike your top-of-funnel brand awareness strategies, the mid-funnel stages rely on the success of your strategy in the stage above. For your bottom-funnel strategies to...

Articles On Doing Digital Right

Review Sites – Why You Should Care & Respond

You know that your business reputation is important. But have you considered that what people are saying about you online is also a big part of your reputation? Positive customer reviews make customers more likely to visit a local business, even more than factors like...

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6 Keys to Creative Online Content

Creative content gets your customers talking about you and sharing you with their friends, whether they mean to or not. When your customers respond to your creative content, they share the message about your brand to their friends because their friends can see what...

read more

Why Google Search Advertising with AdWords is Effective

In advertising, do you want to spend your dollars casting a broad net and hoping to for potential customers? Or do you want to use your advertising budget to target a specific audience who are already potential customers? Today Google Search Advertising allows...

read more

Grow Your Facebook Likes with Advertising

“Social media” has become the latest trend in marketing your brand, and the first step in using social media is to create a Facebook fan page. The problem is that simply creating a fan page does not magically create an audience. For example, at the end of 2012, we had...

read more

Review Sites – Why You Should Care & Respond

You know that your business reputation is important. But have you considered that what people are saying about you online is also a big part of your reputation? Positive customer reviews make customers more likely to visit a local business, even more than factors like...

read more

6 Keys to Creative Online Content

Creative content gets your customers talking about you and sharing you with their friends, whether they mean to or not. When your customers respond to your creative content, they share the message about your brand to their friends because their friends can see what...

read more

Why Google Search Advertising with AdWords is Effective

In advertising, do you want to spend your dollars casting a broad net and hoping to for potential customers? Or do you want to use your advertising budget to target a specific audience who are already potential customers? Today Google Search Advertising allows...

read more

Grow Your Facebook Likes with Advertising

“Social media” has become the latest trend in marketing your brand, and the first step in using social media is to create a Facebook fan page. The problem is that simply creating a fan page does not magically create an audience. For example, at the end of 2012, we had...

read more